Think about the last time you went to an event. You likely walked in knowing what to expect out of it. You maybe had a nametag, a seating assignment, and an agenda. You probably knew who else was going to be there. Maybe there was live music, signature cocktails, or finessed presentations. It felt easy, […]
It’s tempting to say “oh, we can handle marketing ourselves,” especially for growing companies. That’s admirable, truly, but it could end up hurting your results in the long run. After all, there’s a lot that goes into a marketing campaign. For example, let’s talk about a website. We’ve created many websites for a wide variety […]
My husband and I recently took a road trip to my home state of Minnesota to visit family and friends, covering five states and logging just under 2,000 miles in seven days. Along the way I was struck by how effectively relatively simple marketing grabbed my attention as co-pilot, from interesting roadside signage and […]
In today’s day and age, there are many ways to measure success. Accurately measuring success is something that can make or break a company. Digital marketing has become an essential means for businesses to target their audiences, boost awareness and drive sales. The digital marketing sector offers endless ways to be successful while thinking […]
In the business world, “disruptors” are innovators who are applauded for their visionary thinking. In real life, disruption is downright annoying, or even devastating as it has been for our Kentucky neighbors and many other Americans due to recent natural disasters. However, it’s something all business development professionals need to plan for as we’re developing […]
From innumerable gifs suddenly dancing across the screen to the black background contrasted wildly with the neon-colored text, Myspace used to be cool. While I am by no means saying to model your website after Myspace (I said “used to be cool”), many lessons stand to be learned from the storied evolution of web design […]
Earning media coverage is among the top goals of any good public relations professional. But getting a news outlet to cover your story is far easier said than done. I should know. As a former newspaper reporter, I’ve probably received hundreds, if not thousands, of media pitches in my career. I can say with […]
By Libby Esterle, Senior Account Executive Back in the day, newsboys relied on the simple and effective phrase “Extra! Extra! Read all about it!” to sell papers, in particular, “extra” editions that ran apart from the usual publishing schedule. Running in the streets wearing cute newsboy caps probably helped as well. However, given that […]
Are you considering adding social media to your communications plan? Maybe your agency is on various social networking sites, but you aren’t sure if you’re using social media as effectively as you could? We’ve pulled together the best practices our agency follows when launching, evaluating, and pivoting social media plans for government agencies. First, you […]
By Erika Turan, APR, Senior Account Executive As a public relations and marketing agency in Cincinnati, we often counsel our clients to include blog writing in their tactical plans. There’s a long list of reasons why: it’s an easy way to share information you might not otherwise have a platform for (think: changes to regulations, […]
