By Emily Rogers April 2025 Tracking metrics and Key Performance Indicators (KPIs) is more than just a numbers game. It yields strategic decision making and propels business growth. At Rasor, we are analytics obsessed, because we see how much measurement matters. From tracking social media progress, improving eblast open rates and tracking pertinent website traffic […]
By Amy Clay March 2025 When you spend as much time planning and executing public meetings and open houses as the Rasor team does, you start to think in terms of how best to impart a lot of information to a diverse audience in a short time. While informational boards are often the tool of […]
By Lynn Corbitt February 2025 Close your eyes and imagine that you’re driving down the interstate, only to encounter construction work that involves major lane closures. It’s frustrating, right? We’ve all been there. But what if there was a way to know if a lane was going to be closed in advance? You could look […]
By Matt Koesters January 2025 I remember when my buddy Scott got back from Iraq. Scott had just spent two years deployed in a warzone. He had been a mechanic on an Army base near Mosul, where he maintained armored personnel carriers, trucks, and the occasional tank. He had been completely immersed in Army life. […]
By Libby Esterle November 2024 Awhile back I wrote a blog about effective (road trip) travel marketing that included a few examples of outdoor advertising and this gave me inspiration to expand on that here and share some tips. When it comes to outdoor, less really is more. Having said that, it can be tricky […]
By MJ Gabriel October 2024 There I was in my home office staring at a blank Word Doc. “I’ve got to write my blog for the month,” I sighed as the cursor on my computer screen blinked menacingly at me. The page was as blank as my mind. Every idea I ever had fled my […]
By Elyn Buscani, Business Development/Account Manager Whether you’re heading to an office party or a professional event, I’m here to reduce your social stress level. As our team’s most extroverted member (verified in our recent DiSC assessments), I was in my happy place at the Northern Kentucky Chamber’s Women’s Initiative Summit in November, 2023 . It […]
By Erika Turan April 2024 As one of Cincinnati’s leading public relations, marketing and creative services agencies, we often coordinate media coverage for our clients, helping them to connect their news to a broader audience. Media relations is an art and a science unto itself, with nuances around finding the right media outlet and journalist […]
By Victoria Knepp, Consultant April 2024 The one and only. The infamous. The irreplaceable (apparently). The Stanley. No, not from The Office, although he’s a star in his own right. Not the NHL trophy either, that’s way outside my wheelhouse. The cup. That’s it. That’s all it is, is a cup. Right? Wrong. (Kind of.) With […]
By Savannah Hedges, Account Associate March 2024 During college, I discovered a (rather shocking) passion for painting, which I accredit to Bob Ross. The following years have been full of canvas purchasing, trying various paints, and attempting to make my vision/s come to life on canvas. What does this have to do with marketing? I’m […]
