17 Nov
13 Oct

Three Questions to Ask in Every Content-Generating Interview

By Lynn Corbitt, Account Executive   Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]

29 Sep

How to Make your Advertising Dollars Work for You

By Libby Esterle, Senior Account Executive   Back in the day when I started in this industry, paid marketing (advertising) and non-paid marketing (PR, editorial/media relations/etc.) were separate animals and, as a result, advertising wasn’t typically something a traditional PR agency was involved with.  In fact, when I moved to Cincinnati in 1999, I worked […]

14 Sep

Mastering Short-Form Videos in 2022

By Lauren Reed, Intern   Since the development and growth of TikTok, short-form videos have become the next big thing. These videos catch users’ attention and have no problem keeping it due to their snack-sized length. One of the first apps to feature short-form videos was Vine, released in 2013. The internet loved Vine’s simple […]

24 Aug
10 Aug

Shark! Gaining attention quickly

By Elyn Buscani (Account Manager) and Lauren Reed (Intern)   Since 1988, viewers have anticipated the annual terror premiering on Discovery Channel: Shark Week. Shark Week is the longest-running cable television programming event in history. Every year, people anxiously wait to see the latest shark shows such as Tyson vs. Jaws and Air Jaws. The […]

20 Jul

The All-Too-Often Talked About Company Culture: An Unofficial Thank You Letter To My Team

By Victoria Knepp, Consultant   Recently I was doing research for a client about company culture. Here’s what I found. This time last year, Gallup reported: 48% of U.S. employees were actively job searching. 74% of employees said they experienced burnout on the job at least “sometimes.” This year, Gallup reports: Fewer than 1 in […]

28 Jun
15 Jun
2 Jun

Focus on the Long-Term: 3 Easy Tips to Get Out of the Grips of Short-Term Distractions

By Elyn Buscani, Account Manager In February, our entire agency did something rarely found these days: we spent most of a day in-person, working on long-term strategic planning. (To illustrate the difficulty in focusing on the long-term, a spike in COVID-19 positivity rates pushed this event a month later than intended.) If you’ve also been […]