10 Aug

Shark! Gaining attention quickly

By Elyn Buscani (Account Manager) and Lauren Reed (Intern)   Since 1988, viewers have anticipated the annual terror premiering on Discovery Channel: Shark Week. Shark Week is the longest-running cable television programming event in history. Every year, people anxiously wait to see the latest shark shows such as Tyson vs. Jaws and Air Jaws. The […]

20 Jul

The All-Too-Often Talked About Company Culture: An Unofficial Thank You Letter To My Team

By Victoria Knepp, Consultant   Recently I was doing research for a client about company culture. Here’s what I found. This time last year, Gallup reported: 48% of U.S. employees were actively job searching. 74% of employees said they experienced burnout on the job at least “sometimes.” This year, Gallup reports: Fewer than 1 in […]

28 Jun
15 Jun
2 Jun

Focus on the Long-Term: 3 Easy Tips to Get Out of the Grips of Short-Term Distractions

By Elyn Buscani, Account Manager In February, our entire agency did something rarely found these days: we spent most of a day in-person, working on long-term strategic planning. (To illustrate the difficulty in focusing on the long-term, a spike in COVID-19 positivity rates pushed this event a month later than intended.) If you’ve also been […]

18 May

Telling a Patient Story? Tips for a Great Interview

By Erika Turan, APR, Senior Account Executive   We help many healthcare clients tell compelling, engaging, and important patient stories. In my decades of doing this work, I’ve never grown tired of it. I started at the University of Nebraska Medical Center in the mid-1990s, interviewing physicians about vitamin E research and anesthesiology protocols and […]

4 May

Extra! Extra! Read All About It! How to Draft Attention-Getting Headlines

By Libby Esterle, Senior Account Executive   Back in the day, newsboys relied on the simple and effective phrase “Extra! Extra! Read all about it!” to sell papers, in particular, “extra” editions that ran apart from the usual publishing schedule. Running in the streets wearing cute newsboy caps probably helped as well. However, given that […]

20 Apr
6 Apr

The Almighty Algorithm: What it is, and why you should care about it. 

By Victoria Knepp, Consultant

Tell me you’re in marketing, without telling me you’re in marketing… 

Me on the phone with my mom: Well, if you’re scrolling and you stop your scroll to look at something for even a few seconds, that tells the Instagram algorithm you’re interested in that. So, you’ll get more content like that in the future. 

My mom: … 

23 Mar

Twin College Basketball Stars Are Poised to Make $1 Million in Endorsements. Is This Just the Beginning of NIL Opportunities for Brands?

By Matt Fickenworth, Account Associate

Haley and Hanna Cavinder are twin basketball stars at Fresno State University. And their agent says they’re on the cusp of securing $1 million in endorsements by July. With the passing of the NIL policy, a new crop of influencers is on the horizon for marketers.