28 May
28 May

Small Business Pandemic Survival: the Pause, the Pivot, and the Push Forward (Part One)

By Mimi Rasor, APR, President

A little over a year ago, we were getting ready to celebrate our 15th year in business. Things were good. We had built some momentum as a mid-size Cincinnati marketing and communications agency and were starting to hit our stride. We had a decent pipeline for new business. Clients were happy and growing. And our culture was strong. We were in the first year of an aggressive three-year growth plan, targeting prospects beyond our region and looking to gain more traction nationally.

19 May
5 May

Tools That Have Made Working From Home for 53 Weeks a Little Bit Easier

By Libby Hagedon, Account Executive

After Tiger King, Love is Blind, sourdough starters and whipped coffee, the pandemic blues started setting in around April or May of 2020 as our whole team continued to work remotely. And with two young kids under my roof, my patience was thin and anxiety was high. To quiet the storm, I researched how I could make my workday better. Here’s a list of things that have brought me small joys and great breakthroughs in this wild season of life.

21 Apr

The Name Game

Changing Your Company’s Name? Start Here

By Libby Esterle, Senior Account Executive

One of the services we offer as a comprehensive marketing and communications agency are discovery audits— a thorough process that is designed to help our clients best position themselves in their industry and differentiate them from their competitors.

7 Apr
24 Mar

Three Questions That Can Help You do More with Less on Social Media

By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]

10 Mar

Social Media Fumble? How to Move on (and Avoid It Next Time)

By Elyn Buscani, Business Development Everyone can probably recall a famous marketing blunder. I still remember the story I heard decades ago of why the Chevy Nova was not selling in Mexico (“Nova” literally means “No go” in Spanish. Definitely not a feature you want in your new car). With social media, thousands of people […]

24 Feb
10 Feb

TikTok and Journalism: The Washington Post is Leading the Way. (Wait. What??)

By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]