12 Jan

Refresh, Re-Evaluate and Re-NEW YEAR

By Victoria Knepp, Account Executive

The title pun sounded better in my head – I (like you) am still recovering from the hustle and bustle and much-needed break(ish) of the holidays.

Just like the diet we’ll start (and quit), the bad habit we’ll try to kick, and the unrealistic, albeit exciting list of goals we’ll set for ourselves this month, you can also dive into refreshing your social strategy.

29 Dec

Don’t Lose Track of Your Goal

By Lynn Corbitt, Account Executive

As marketers, it’s important to look at the data on our social media posts, website visits, media hits, and any other platforms or tactics you might be using. It’s easy to look at these individually, but we have to remember that it’s even more important to zoom out and look at the big picture of what the data is telling us overall – and how we’re measuring up to our goals.

15 Dec
1 Dec

Practice Makes (Email Marketing) Perfect, Part I

By Libby Esterle, Senior Account Executive

Over the summer I shared some best practices and recommendations for leveraging social media at events and figured a nice follow up would be to do the same for email marketing. Much like websites, email marketing is here to stay and, when used strategically and thoughtfully, it can be a vital resource to maintain and build a loyal customer base and generate and convert leads.

17 Nov

5 Ways to Tell if a Marketing Agency Can Help You

By Elyn Buscani, Business Development, Account Manager

Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload.

3 Nov

Small Marketing Budget? Try This Easy Hack

By Erika Turan, APR, Senior Account Executive

Marketing budgets are among the first to be trimmed when organizations need to tighten their belts. Then there are companies whose marketing budgets are tight no matter what, sometimes due to the nature of their finances, like non-profits or small businesses, sometimes because leadership or finance doesn’t yet see the value of allocating for marketing.

20 Oct
6 Oct
22 Sep

Do Your Customers Know What They Really Want or Need?

By Lynn Corbitt, Account Executive

Have you ever created a marketing campaign that you thought was going to hit it out of the park? You were able to touch on all the benefits of your product without being too salesy, and your tone and word choice was spot-on. When you finally rolled it out, though, it fell a little flat with your audience.

8 Sep

Rebranding Our Twitter: The Results (Part Two)

By Matt Fickenworth, Intern

Two weeks ago, we published Part One of this blog: a deep look into what went into the rebrand of our Twitter account – why we did it, how we did it, and our goals for the long run. In Part Two, we look at the results and analytics of the rebrand more than a year later. Let’s dive in.