3 Apr

Why is influencer marketing so… influential?

By Victoria Knepp, Consultant April 2024 The one and only. The infamous. The irreplaceable (apparently). The Stanley. No, not from The Office, although he’s a star in his own right. Not the NHL trophy either, that’s way outside my wheelhouse. The cup. That’s it. That’s all it is, is a cup. Right? Wrong. (Kind of.) With […]

14 Mar

Steps to a Strategic Masterpiece You Might be Forgetting

By Savannah Hedges, Account Associate March 2024 During college, I discovered a (rather shocking) passion for painting, which I accredit to Bob Ross. The following years have been full of canvas purchasing, trying various paints, and attempting to make my vision/s come to life on canvas. What does this have to do with marketing? I’m […]

29 Jan

Why Didn’t the Media Run My Story?

By Matt Koesters, Senior Account Executive January, 2024 You’re excited. You have big news to share with the world. You’ve done the work, and that work is about to pay off. You’ve written a press release to get the word out. You fire it off. You wait. And you wait. And you wait. Crickets. And […]

8 Jan

Bringing the “Social” Back to Social Media

By Emily Rogers, Digital Account Executive January, 2024 Long before the internet and social media existed, the desire for human connection was something that people all around the world strived for. People gathered around campfires and kitchens telling stories and growing closer. Fast forward to the 21st century, and this still is the case, with […]

10 Oct

In Our Taylor Era: Why Good Brand Stewardship Makes Good Business Sense

My older daughter Shelby became a Swiftie right around second grade. We were watching live when Kanye snatched the mic from 17-year-old Taylor. The Red Tour at Rupp Arena was Shelby’s first big concert. When Swift surprise-dropped folklore in the middle of quarantine, she brought a smile to my girl’s face for the first time […]

20 Sep

Five Marketing Déjà vu Moments I Had While Buying a New Home

  I recently bought a new home (yay!) and sold my first home (*insert mixed emotions emoji here). It’s been incredibly exciting, but also insanely overwhelming. In case you didn’t know, the real estate market is WILD right now. It is for sure a seller’s market, and let’s just not have a conversation about those […]

18 Aug
1 Aug

Five Questions to Ask When Planning Your Next Event

Think about the last time you went to an event. You likely walked in knowing what to expect out of it. You maybe had a nametag, a seating assignment, and an agenda. You probably knew who else was going to be there. Maybe there was live music, signature cocktails, or finessed presentations. It felt easy, […]

13 Jul
15 Jun

Trip Advisor―An Unofficial Guide to Effective Travel Marketing

  My husband and I recently took a road trip to my home state of Minnesota to visit family and friends, covering five states and logging just under 2,000 miles in seven days. Along the way I was struck by how effectively relatively simple marketing grabbed my attention as co-pilot, from interesting roadside signage and […]