28 Jul

Events are Back! Is Your Social Media Strategy Ready? 

By Libby Esterle, Senior Account Executive

Recently, we put together a series of social media best practices and recommendations for a client and I thought, why not also share some of our insights on our very own social media platforms? So, as our world continues to open back up and people are starting to attend events again (I, for one, am looking forward to resuming our weekly wine tastings at Country Fresh Farm Market) , here are some tips and tricks for leveraging social media at events:

14 Jul
30 Jun

Headed Back to the Office? Us too. What We’ll Miss, and Three Things We’re Looking Forward to.

By Brittnay Bell, Account Executive

Who would have thought that we were going to spend more than a year working exclusively from home?! Not me. I remember last February when COVID was just a whisper in the news and a thing of rumors and speculation. After months of an all-consuming pandemic, vaccination rates are on the rise, and the country is establishing a new normal. As a part of that new normal, some people are pining for their office and face-to-face interaction, and others are dreading the day they’ll have to ditch the sweatpants and waist-up Zoom attire.

28 May
28 May

Small Business Pandemic Survival: the Pause, the Pivot, and the Push Forward (Part One)

By Mimi Rasor, APR, President

A little over a year ago, we were getting ready to celebrate our 15th year in business. Things were good. We had built some momentum as a mid-size Cincinnati marketing and communications agency and were starting to hit our stride. We had a decent pipeline for new business. Clients were happy and growing. And our culture was strong. We were in the first year of an aggressive three-year growth plan, targeting prospects beyond our region and looking to gain more traction nationally.

19 May
5 May

Tools That Have Made Working From Home for 53 Weeks a Little Bit Easier

By Libby Hagedon, Account Executive

After Tiger King, Love is Blind, sourdough starters and whipped coffee, the pandemic blues started setting in around April or May of 2020 as our whole team continued to work remotely. And with two young kids under my roof, my patience was thin and anxiety was high. To quiet the storm, I researched how I could make my workday better. Here’s a list of things that have brought me small joys and great breakthroughs in this wild season of life.

21 Apr

The Name Game

Changing Your Company’s Name? Start Here

By Libby Esterle, Senior Account Executive

One of the services we offer as a comprehensive marketing and communications agency are discovery audits— a thorough process that is designed to help our clients best position themselves in their industry and differentiate them from their competitors.

7 Apr
24 Mar

Three Questions That Can Help You do More with Less on Social Media

By Stephanie Rasor, Marketing and Analytics Consultant The number of social media platforms has grown rapidly while the staff supporting the effort often remains the same. The social media snowball was gaining momentum before the pandemic. Today there’s an increased need for digital communication coupled with reduced staff. It may not be healthy, or even […]