13 Jan

Social Strategy 2021: Focus on Engagement, Not Follower Count

By Brittnay Bell, Account Executive As 2020 comes to an end (anyone else let out a huge sigh?!), and we look ahead to 2021, I’m sure you find yourself evaluating and planning your social strategy. I’m here to encourage you to focus on content that will grow your engagement, not your followers, because social media […]

30 Dec
16 Dec
18 Nov

How Hard Can It Be to Give $2 Million Away During a Pandemic?

By Elyn Buscani, Business Development When Mason City Council approved a $2 million small business stimulus package, Rasor got a dream project. We had the opportunity to help our longtime client, the City of Mason, distribute much-needed money to support small businesses during the economic crisis caused by the COVID-19 pandemic. Who wouldn’t want this […]

4 Nov
21 Oct

How a Style Guide Helped Catch a Killer

By Libby Esterle, Senior Account Executive As a communications and marketing professional, I know that each person has their own unique writing style that is reflected in their voice and tone. I, for instance, tend to be a bit more straightforward and matter of fact when I write, whereas some of my other agency colleagues […]

11 Oct

Facebook Advertising Tips You Should Know

By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]

23 Sep
10 Sep
26 Aug

What Are Marketers Measuring Right Now?

By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]