8 Jan

Looking to Amp Up Your Marketing Strategy? Start Here.

By Libby Esterle, Senior Account Executive One of the best things about working for a Cincinnati-based marketing and communications agency is the wide variety of clients we are fortunate to work with. From partnering with area healthcare systems like Mercy Health and The Jewish Hospital to managing public works projects and providing support to municipalities […]

31 Dec
12 Dec

The ABCs of TV

By Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, I wrote a blog awhile back recounting some memorable ads throughout the ages. And much like TV ads that vary in tone from country to country, I realized a lot of the shows I stream on Netflix or Amazon […]

27 Nov

Influencer Marketing 102: Measuring the Success of your Brand Partnership

By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach […]

24 Nov

Influencer Marketing 101

Reach your target audience with genuinely crafted content for meaningful relationships. By Brittnay Bell Social media influencers are personas who have built engaged communities on social platforms around their personal brand. Through carefully crafted content, authentic interactions, and witty and engaging personalities, social influencers connect with their followers and build micro communities of users who […]

30 Oct
16 Oct
2 Oct

Blogging 101: How to Write a Killer Blog Post in 5 Easy Steps

By Brittnay Bell, Account Executive So, you’re ready to start or improve your blog and you’re wondering where to start? Well you’ve come to the right place. The following tips are easy to follow and serve as a starting point for any blog post. Pick an interesting topic A blog is a great communication tool […]

18 Sep
3 Sep