31 Dec

Blogs Can Do the Marketing for You. Here’s How.

By Erika Turan, APR, Senior Account Executive

As a public relations and marketing agency in Cincinnati, we often counsel our clients to include blog writing in their tactical plans. There’s a long list of reasons why: it’s an easy way to share information you might not otherwise have a platform for (think: changes to regulations, or spotlighting a service or product); it’s a way to have a more personal-feeling connection with clients or potential clients; it helps to keep content on your website fresh, and so on.

But those blogs can work even harder for you if you make them. Here are some ways to make sure you’re getting the most marketing bang for your buck when you write a blog.

  1. Include blogs in your social media. Pull an excerpt out of a blog to help create an engaging social media post, and drive traffic to your website in the process.
  2. Share them with your sales team and new business development colleagues. They know the leads they’re nurturing and who might find the content of a blog interesting. By having a salesperson email one of your company’s blogs to a potential client, that client gets a personal touch, some helpful information and sees your company as a trusted subject matter expert.
  3. Include in your e-newsletter. Instead of writing content from scratch, you can pull excerpts from a blog or link to one. There goes that new traffic to your website again!
  4. Evaluate for collateral. Some blogs lend themselves to being great collateral tools. If you have a blog that may have broad appeal, consider adapting it into printed marketing materials so it can reach even more people.

These are just the tip of the iceberg. Looking for some blog inspiration? Here are some of our own award-winning blogs.