The Quiet Superpower of Not Knowing Yet
The good news is practices can be built. The better news is that this one pays compound interest. And it pays off in three ways most people underestimate.
Category Archives: Rasor News
5
Jun
12
Apr
Craft Your Media Pitches With a Journalist’s Mindset
Earning media coverage is among the top goals of any good public relations professional. But getting a news outlet to cover your story is far easier said than done. I should know. As a former newspaper reporter, I’ve probably received hundreds, if not thousands, of media pitches in my career. I can say with […]
20
Jul
The All-Too-Often Talked About Company Culture: An Unofficial Thank You Letter To My Team
By Victoria Knepp, Consultant Recently I was doing research for a client about company culture. Here’s what I found. This time last year, Gallup reported: 48% of U.S. employees were actively job searching. 74% of employees said they experienced burnout on the job at least “sometimes.” This year, Gallup reports: Fewer than 1 in […]
8
Sep
Rebranding Our Twitter: The Results (Part Two)
By Matt Fickenworth, Intern
Two weeks ago, we published Part One of this blog: a deep look into what went into the rebrand of our Twitter account – why we did it, how we did it, and our goals for the long run. In Part Two, we look at the results and analytics of the rebrand more than a year later. Let’s dive in.
25
Aug
Rebranding Our Twitter: The Process (Part One)
By Matt Fickenworth, Intern
Just a young, bright, intelligent, ambitious, driven, passionate, charismatic intern. You might’ve heard the phrase – it’s a part of the bio of our revamped Twitter account ran by “the intern,” who also happens to be the person writing this blog. Today, we’ll be taking an in-depth look at what went into the rebrand of our Twitter account, and how it looks today.
28
May
Small Business Pandemic Survival: the Pause, the Pivot, and the Push Forward (Part Two)
By Mimi Rasor, APR, President
Two weeks ago, we published Part One of this blog: an in-depth look at how the unfolding pandemic affected Rasor and the initial steps we took to ride out the storm. In Part Two, we look at the agency’s recovery and subsequent growth, and the lessons we learned.
28
May
Small Business Pandemic Survival: the Pause, the Pivot, and the Push Forward (Part One)
By Mimi Rasor, APR, President
A little over a year ago, we were getting ready to celebrate our 15th year in business. Things were good. We had built some momentum as a mid-size Cincinnati marketing and communications agency and were starting to hit our stride. We had a decent pipeline for new business. Clients were happy and growing. And our culture was strong. We were in the first year of an aggressive three-year growth plan, targeting prospects beyond our region and looking to gain more traction nationally.
29
Apr
Spice Up Your Zoom Meetings: Baby Yoda. The Office. Toilet Paper Forts.
By Libby Hagedon, Account Executive Graphics by Shelley Whaley, Senior Creative Executive […]
5
Apr
How Do You Develop an Innovative App to Measure Healthcare Marketing Metrics? Like This.
Yes, Mimi Rasor pays me to work at this award-winning Cincinnati marketing communications agency, but she does not know what I am going to say in my blogs. (Sorry Mimi, I’m going rogue!) As our president, Mimi is a visionary genius. Her mind is on par with her heart, which is what makes this place […]
8
Mar
Measuring Your Healthcare Marketing Metrics: How to be a Rockstar
We have all been in that meeting with the hospital leadership team. The one where you prepared for days to discuss the ins and outs of your comprehensive marketing communications strategy. Then the conversation takes a very sudden turn to an entirely different area of focus and everyone is excited about moving in that direction. […]