From innumerable gifs suddenly dancing across the screen to the black background contrasted wildly with the neon-colored text, Myspace used to be cool. While I am by no means saying to model your website after Myspace (I said “used to be cool”), many lessons stand to be learned from the storied evolution of web design […]
Earning media coverage is among the top goals of any good public relations professional. But getting a news outlet to cover your story is far easier said than done. I should know. As a former newspaper reporter, I’ve probably received hundreds, if not thousands, of media pitches in my career. I can say with […]
Amy Clay, Senior Account Executive Recently my daughter returned home after spending a weekend with her nana. She walked into the kitchen and deposited a small box on the table. “Nana says this stuff needs to live here,” she announced, leaving it for me to peruse. The box held a treasure trove of my […]
By Emily Rogers, Digital Account Executive We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]
By Lynn Corbitt, Account Executive Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]
By Sam Taylor, Intern At the time of this writing, my father — a man who prides himself on having read fewer than a dozen books in his lifetime — has just started his next book series. He’s indulging in fiction for the first time ever, and has selected the Percy Jackson & The […]
By Erika Turan, APR, Senior Account Executive We help many healthcare clients tell compelling, engaging, and important patient stories. In my decades of doing this work, I’ve never grown tired of it. I started at the University of Nebraska Medical Center in the mid-1990s, interviewing physicians about vitamin E research and anesthesiology protocols and […]
By Libby Esterle, Senior Account Executive Back in the day, newsboys relied on the simple and effective phrase “Extra! Extra! Read all about it!” to sell papers, in particular, “extra” editions that ran apart from the usual publishing schedule. Running in the streets wearing cute newsboy caps probably helped as well. However, given that […]
By Libby Esterle, Senior Account Executive As a communications and marketing professional, I know that each person has their own unique writing style that is reflected in their voice and tone. I, for instance, tend to be a bit more straightforward and matter of fact when I write, whereas some of my other agency colleagues […]
How to make your communication efforts really resonate with your audience members By Libby Esterle, Senior Account Executive Several months ago, I finally watched “Six Feet Under,” courtesy of Amazon Prime (as I didn’t spring for HBO when it aired 20+ years ago). And although it took me a few episodes to really get into […]
