Earning media coverage is among the top goals of any good public relations professional. But getting a news outlet to cover your story is far easier said than done. I should know. As a former newspaper reporter, I’ve probably received hundreds, if not thousands, of media pitches in my career. I can say with […]
By Lynn Corbitt, Account Executive Instagram can be an important tool to have in your marketing strategy, especially if your audience is between the ages of 18 and 44 and lives in a suburban or urban area. There are plenty more demographic insights to explore, if you’re into that sort of thing. If you […]
By Matt Fickenworth, Account Associate
Is it just us, or is the digital world transforming every week? The constant evolution of social media, AI, and VR are just a few of the pivotal pieces in the story of change over the last few months. And one of the most confusing, challenging topics to grasp? The metaverse.
By Matt Fickenworth, Account Associate
Is it a scam? Still up in the air. Is it cool? Still up in the air. Is it one of the latest tech frenzies to sweep the globe? Not up in the air. While NFTs may be extremely confusing, which we’ll get to in a bit, there’s no doubt about the popularity and rise in interest: the statistics are in, and they’re mind-blowing. In Q3 of 2021 alone, the trading volume of NFTs amounted to nearly $11 billion. How? And why?? Let’s take a deeper look.
By Elyn Buscani, Account Manager
As it did for every other facet of our lives, COVID-19 greatly impacted consumer media habits. eMarketer reports that U.S. adults increased media consumption across all types in 2020 to a new high of 13 hours, 21 minutes per day (58 extra minutes year-to-year). Now that federal and state guidelines have relaxed, and ballparks and other venues are filling with people, what does consumer media consumption look like and what should marketers consider?
By Erika Turan, APR TikTok. It’s a new, yet wildly popular social media platform. It’s all videos that are 60 seconds or less. And Gen Z is crazy about it. There are 800 million users worldwide (and counting), and 41% are ages 16 – 24. The app is not without controversy. There are parents pulling […]
How Leveraging the Media in Clever Ways Can Help You Stand Out By Libby Esterle, Senior Account Executive As part of a regional marketing and communications agency, our team is well-versed in working with the media. From proactive pitching to distributing press releases to coordinating and hosting press conferences and events, our agency has many […]
By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]
By Victoria Knepp, Account Associate As a graduate with degrees in public relations and advertising, I like to think I am a master of knowing the difference between the two, but also knowing they are hopelessly intertwined. Any brand loves a good opportunity for publicity and positive association, but advertisers have an easy and lucrative […]
By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post […]
