Branding and Collaboration Success on a Worldwide Stage
From World Cup branding details to high-profile collaborations, FIFA worked hard to make sure no one forgot that the World Cup was happening.
Tag Archives: Event planning
10
Jul
22
May
The Human Side of the Brent Spence Bridge Groundbreaking
One Check-In Table Became a Front-Row Seat to the Stories, Pride and Excitement Surrounding a Once-In-A-Generation Project
17
Apr
6 Tips for Successful Outreach Event Planning
Lessons I’ve learned about event planning, from organizing a Covid-friendly, holiday-themed meet and greet with a robot, to planning my own 150-guest wedding.
1
Aug
Five Questions to Ask When Planning Your Next Event
Think about the last time you went to an event. You likely walked in knowing what to expect out of it. You maybe had a nametag, a seating assignment, and an agenda. You probably knew who else was going to be there. Maybe there was live music, signature cocktails, or finessed presentations. It felt easy, […]
2
Jun
Focus on the Long-Term: 3 Easy Tips to Get Out of the Grips of Short-Term Distractions
By Elyn Buscani, Account Manager In February, our entire agency did something rarely found these days: we spent most of a day in-person, working on long-term strategic planning. (To illustrate the difficulty in focusing on the long-term, a spike in COVID-19 positivity rates pushed this event a month later than intended.) If you’ve also been […]
16
Dec
Connecting Virtually
What my experience in planning virtual public meetings taught me – and how it’s helped me host virtual events with friends and family. By Brittnay Bell, Account Executive Like much of the rest of the world, the pandemic has forced much of my life online. I’ve hosted family holidays, a baby shower, and even attended […]
19
Mar
3 Special Event Fails And What They Taught Me
By Erika Turan, APR Senior Account Executive Whether you work in a public relations and marketing agency as I do, or you’re a firefighter or a CEO or an IT wiz, we’ve all planned special events. It may have been a wedding for 200 or a birthday party for six, but it’s still a special event. […]
5
Nov
5 Tips for a Successful Special Event
By Erika Turan, APR, Senior Account Executive Special events are a core tool in marketing and communications and can be a great way to connect your audience to your product or service. The events themselves can run the gamut from an open house to a public seminar to a gala. And while events can play […]
19
Dec
3 Tips to Get People to Come to Your Event
By Erika Turan, Senior Account Executive Some events are easy to get people to come to: wedding receptions (especially those with an open bar), NASCAR races (fast cars and highly-individualized fashion choices) and the running of the bulls in Pamplona (Voluntarily running for your life in super crowded streets? I honestly don’t know why people […]