By Erika Turan April 2024 As one of Cincinnati’s leading public relations, marketing and creative services agencies, we often coordinate media coverage for our clients, helping them to connect their news to a broader audience. Media relations is an art and a science unto itself, with nuances around finding the right media outlet and journalist […]
By Victoria Knepp, Consultant April 2024 The one and only. The infamous. The irreplaceable (apparently). The Stanley. No, not from The Office, although he’s a star in his own right. Not the NHL trophy either, that’s way outside my wheelhouse. The cup. That’s it. That’s all it is, is a cup. Right? Wrong. (Kind of.) With […]
By Matt Koesters, Senior Account Executive January, 2024 You’re excited. You have big news to share with the world. You’ve done the work, and that work is about to pay off. You’ve written a press release to get the word out. You fire it off. You wait. And you wait. And you wait. Crickets. And […]
My older daughter Shelby became a Swiftie right around second grade. We were watching live when Kanye snatched the mic from 17-year-old Taylor. The Red Tour at Rupp Arena was Shelby’s first big concert. When Swift surprise-dropped folklore in the middle of quarantine, she brought a smile to my girl’s face for the first time […]
Earning media coverage is among the top goals of any good public relations professional. But getting a news outlet to cover your story is far easier said than done. I should know. As a former newspaper reporter, I’ve probably received hundreds, if not thousands, of media pitches in my career. I can say with […]
Amy Clay, Senior Account Executive Recently my daughter returned home after spending a weekend with her nana. She walked into the kitchen and deposited a small box on the table. “Nana says this stuff needs to live here,” she announced, leaving it for me to peruse. The box held a treasure trove of my […]
By Emily Rogers, Digital Account Executive We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]
By Lynn Corbitt, Account Executive Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]
By Erika Turan, APR, Senior Account Executive
Have you jumped on board Apple TV’s hit, Ted Lasso? The heartfelt, quirky, funny series stars Jason Sudeikis as Ted, a small-time American football coach who takes a job coaching a professional soccer club in England, despite having zero experience coaching (or playing) soccer. His appointment as head coach for AFC Richmond is either the worst idea in history, or a genius move no one saw coming.
How to make your communication efforts really resonate with your audience members By Libby Esterle, Senior Account Executive Several months ago, I finally watched “Six Feet Under,” courtesy of Amazon Prime (as I didn’t spring for HBO when it aired 20+ years ago). And although it took me a few episodes to really get into […]
