Important Reminders About Trust Courtesy of PRSA
Our job is to build trust, not only with our clients, but also with the communities they serve. This conference reinforced that. Here are 10 takeaways.
Category Archives: Public Relations
4
Sep
22
May
The Human Side of the Brent Spence Bridge Groundbreaking
One Check-In Table Became a Front-Row Seat to the Stories, Pride and Excitement Surrounding a Once-In-A-Generation Project
8
May
What SXSW 2026 Told Us About AI, Creativity, the Value of PR
The takeaway for communications pros: human judgment, creativity, credible third-party content and strong agency relationships matter more in the AI era.
17
Apr
6 Tips for Successful Outreach Event Planning
Lessons I’ve learned about event planning, from organizing a Covid-friendly, holiday-themed meet and greet with a robot, to planning my own 150-guest wedding.
20
Mar
Strong Client Relationships: The Cornerstone of Effective PR
In public relations, knowledge is power, and a PR team with the right knowledge is best equipped to create powerful, results-driven communications.
16
Dec
Make a Great First Impression in Your First Comms Job
While your degree and your internships give you a great foundation, there’s a whole new kind of learning curve ahead. Read on for five timeless tips…
7
Jan
Don’t Get Jammed Up by Jargon
By Matt Koesters January 2025 I remember when my buddy Scott got back from Iraq. Scott had just spent two years deployed in a warzone. He had been a mechanic on an Army base near Mosul, where he maintained armored personnel carriers, trucks, and the occasional tank. He had been completely immersed in Army life. […]
26
Apr
“What Do I Do With My Hands?” A Media Training Guide
By Erika Turan April 2024 As one of Cincinnati’s leading public relations, marketing and creative services agencies, we often coordinate media coverage for our clients, helping them to connect their news to a broader audience. Media relations is an art and a science unto itself, with nuances around finding the right media outlet and journalist […]
3
Apr
Why is influencer marketing so… influential?
By Victoria Knepp, Consultant April 2024 The one and only. The infamous. The irreplaceable (apparently). The Stanley. No, not from The Office, although he’s a star in his own right. Not the NHL trophy either, that’s way outside my wheelhouse. The cup. That’s it. That’s all it is, is a cup. Right? Wrong. (Kind of.) With […]
29
Jan
Why Didn’t the Media Run My Story?
By Matt Koesters, Senior Account Executive January, 2024 You’re excited. You have big news to share with the world. You’ve done the work, and that work is about to pay off. You’ve written a press release to get the word out. You fire it off. You wait. And you wait. And you wait. Crickets. And […]