Communications | Rasor | Communicators. Strategists. Creatives

2 Oct

Six Important Things to Do for Every Edition of Your Newsletter

Whether you work in healthcare, hospitality, public works or really any other industry, newsletters are a fantastic public relations move.

by Lizzy Vaida

25 Sep

The Remarkable Parallels Between Nature and Communications

As my family and I hiked in Gacier National Park, I had time to slow down and consider how important communication is on the trail, and of course, in life.

by Emily Rogers

18 Sep

Make the Most of Your Strategic Communications Meetings

I’ve come to believe that one of the easiest ways to improve project communications is to rethink what we ask people to do when we have them all together.

by Amy Clay

21 Aug

What Birds Can Teach Us About Marketing Communications

Deep in the pine flatwoods of South Florida, tiny brown birds are running a communications experiment that marketers should know about.

by Jane Meyer

26 Jun

Important Communications Lessons In Hiring a Home Contractor

Good work matters. Good communication helps people believe you can deliver it. Sometimes, showing up when you said you would sends the strongest message of all.

by Gina Stegner

15 May

Your Communications Pro Doesn’t Need to Be an Industry Insider

Adaptability, creativity and cross-functional thinking are among the most valuable skills in today’s workforce, and especially on today’s communications teams.

by Jenn Riegert

27 Feb

The One Sentence Every Marketing Client Needs to Hear

When clients understand the depth of our investment, even difficult conversations feel different. Pushback becomes partnership.

by Jane Meyer

20 Feb

Storytelling: Your Secret Weapon for Presentations that Persuade

The key to effective presentations is telling a story. Think about the human side of what you’re presenting to a municipal or government audience.

by Erika Turan

13 Feb

Communications that Connect: Five Tips for Building Public Trust

Successful public works communication is much more than just sharing updates. Read on for five strategies to elevate your communications in the year ahead.