In the business world, “disruptors” are innovators who are applauded for their visionary thinking. In real life, disruption is downright annoying, or even devastating as it has been for our Kentucky neighbors and many other Americans due to recent natural disasters. However, it’s something all business development professionals need to plan for as we’re developing […]
Amy Clay, Senior Account Executive Recently my daughter returned home after spending a weekend with her nana. She walked into the kitchen and deposited a small box on the table. “Nana says this stuff needs to live here,” she announced, leaving it for me to peruse. The box held a treasure trove of my […]
If you haven’t perused the internet in the last few days, you might be unfamiliar with the Fyre Festival, an immersive music event that promised island luxuries, musical performances, and legendary, over-the-top experiences. However, as attendees started to arrive to their island getaway in the Bahamas, they were met with the unfortunate reality that the […]
Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]
By Erika Turan, APR Senior Account Executive Ah, SeaWorld: America’s aquarium answer to Disney World. With locations in Florida, California and Texas, SeaWorld hosts millions of visitors annually who swarm to the parks to enjoy roller coasters, feeding rays and dolphins, and getting very close – and sometimes very wet – at their premier attractions: the […]
By: Kaity Dunn, Account Associate 1. Take interest in the news PR professionals work closely with members of the media to help pitch stories for clients. An understanding of the kinds of stories certain local reporters cover, as well as their schedule, will help you foster relationships with them and increase the chance of […]
By Kaity Dunn, Account Associate One non-negotiable tactic to implement if you work in a Cincinnati public relations agency is to make follow-up calls after sending a press release. I have been surprised to hear some professionals speak as though this practice is optional. Though some refer to follow-up calls as an extra additional service […]
