Keeping it Reel in Your Social Media Strategy: Part 2
How does one blow up on Instagram Reels? There are known ways to optimize your Instagram posts to make them more favorable to your Reels taking off.
Category Archives: Social Media
10
Apr
3
Apr
Keeping it Reel in Your Social Media Strategy: Part 1
How do you know if using Instagram Reels is right for you? Here are three questions you can ask yourself to reach an answer.
13
Mar
5 Simple Ways to Improve Your Social Media
If your social media engagement is low or your content feels like it’s not going anywhere, start with these quick wins that can make an immediate difference.
23
Sep
Social Media Best Practices in 2025
September 2025 Social media is an integral part of any communications strategy. However, you’re likely trying to reach a range of different people, which means you’ll need to have a presence on multiple platforms. We recently hosted a media and social media training for one of our clients, and this is some of the content […]
19
Aug
The Rebirth of the Jingle: How to Use the Earworm in Modern Day Marketing
Jingles wiggle their way into our brains and never leave, thanks to the science behind catchiness and earworms. Though jingles might not be the pinnacle of marketing techniques in the modern day, the earworm can still work for you.
8
Jan
Bringing the “Social” Back to Social Media
By Emily Rogers, Digital Account Executive January, 2024 Long before the internet and social media existed, the desire for human connection was something that people all around the world strived for. People gathered around campfires and kitchens telling stories and growing closer. Fast forward to the 21st century, and this still is the case, with […]
22
Feb
How to Rebrand Your Social Media Accounts
By Lynn Corbitt, Account Executive Like it or not, social media is an important part of business – of marketing. Yes, it can be a headache and a place where people like to complain from behind the anonymity of their computer screens, but it can also be a way to connect with customers, stakeholders […]
20
Jan
Could You be Missing Out on Your Real Target Audience? Here’s what to do about it
By Emily Rogers, Digital Account Executive We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]
30
Nov
Social Media Changes You Need to Know (Hint: Video is Taking Over)
Victoria Knepp, Consultant Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]
17
Nov
Crafting the Perfect Image for Your Facebook Ad
By Lauren Reed, Intern Facebook is a great place to spread awareness. According to Pew Research Center, 69% of Americans have a Facebook account and 49% of those users log on multiple times a day. Ads on Facebook are easy to make via Facebook’s ad program and can be cheaper than more traditional media […]