Your Communications Pro Doesn’t Need to Be an Industry Insider
Adaptability, creativity and cross-functional thinking are among the most valuable skills in today’s workforce, and especially on today’s communications teams.
Tag Archives: Public Relations
15
May
24
Apr
Five Tips for Better Media Relations
It’s not about who you know. It’s about whether a reporter or producer can depend on you to deliver timely, accurate and useful information.
27
Mar
My First 90 Days at Rasor: Transitioning to Communications Agency Life
At first, it felt like everyone was speaking a language only I didn’t understand. Sometimes it still feels that way, but I’m starting to get the hang of it.
7
Jan
Don’t Get Jammed Up by Jargon
By Matt Koesters January 2025 I remember when my buddy Scott got back from Iraq. Scott had just spent two years deployed in a warzone. He had been a mechanic on an Army base near Mosul, where he maintained armored personnel carriers, trucks, and the occasional tank. He had been completely immersed in Army life. […]
26
Apr
“What Do I Do With My Hands?” A Media Training Guide
By Erika Turan April 2024 As one of Cincinnati’s leading public relations, marketing and creative services agencies, we often coordinate media coverage for our clients, helping them to connect their news to a broader audience. Media relations is an art and a science unto itself, with nuances around finding the right media outlet and journalist […]
29
Jan
Why Didn’t the Media Run My Story?
By Matt Koesters, Senior Account Executive January, 2024 You’re excited. You have big news to share with the world. You’ve done the work, and that work is about to pay off. You’ve written a press release to get the word out. You fire it off. You wait. And you wait. And you wait. Crickets. And […]
12
Apr
Craft Your Media Pitches With a Journalist’s Mindset
Earning media coverage is among the top goals of any good public relations professional. But getting a news outlet to cover your story is far easier said than done. I should know. As a former newspaper reporter, I’ve probably received hundreds, if not thousands, of media pitches in my career. I can say with […]
22
Mar
The More Things Change, the More They Stay the Same
Amy Clay, Senior Account Executive Recently my daughter returned home after spending a weekend with her nana. She walked into the kitchen and deposited a small box on the table. “Nana says this stuff needs to live here,” she announced, leaving it for me to peruse. The box held a treasure trove of my […]
20
Jan
Could You be Missing Out on Your Real Target Audience? Here’s what to do about it
By Emily Rogers, Digital Account Executive We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]
13
Oct
Three Questions to Ask in Every Content-Generating Interview
By Lynn Corbitt, Account Executive Whether you’re writing web copy, a blog, a press release or some other type of content, chances are high that you, personally, won’t have all the knowledge needed for the piece. Maybe you’re writing a press release for a client, like I’ve done plenty of times here at Rasor. […]