Using AI at Work Without Losing the Vital Human Touch
AI can be a helpful tool and a major time-saver but it should never replace authenticity. It works best when you understand both the benefits and the risks.
Tag Archives: Communications
14
Aug
7
Aug
3 Quality Assurance Must-Haves for Your Website
You can’t miss the step of quality assurance, the last set of critical eyes on your new website combs for errors your user could stumble upon while visiting.
24
Jul
Inside Our Guide to Building Effective Marketing Strategies
I didn’t want strategy to live in a slide deck or sit on a shelf. I wanted to create something leaders could use, step by step, to solve business challenges.
24
Apr
Five Tips for Better Media Relations
It’s not about who you know. It’s about whether a reporter or producer can depend on you to deliver timely, accurate and useful information.
27
Mar
My First 90 Days at Rasor: Transitioning to Communications Agency Life
At first, it felt like everyone was speaking a language only I didn’t understand. Sometimes it still feels that way, but I’m starting to get the hang of it.
12
Jan
Time to Check Your Brand Kit: 6 Elements You Should Prioritize
If you want your business to gain traction, your target market needs to have a clear understanding of who you are and what you do.
16
Dec
Make a Great First Impression in Your First Comms Job
While your degree and your internships give you a great foundation, there’s a whole new kind of learning curve ahead. Read on for five timeless tips…
23
Sep
Social Media Best Practices in 2025
September 2025 Social media is an integral part of any communications strategy. However, you’re likely trying to reach a range of different people, which means you’ll need to have a presence on multiple platforms. We recently hosted a media and social media training for one of our clients, and this is some of the content […]
18
Jul
5 Ways to Tell if a Marketing Agency Can Help You
By Elyn Buscani July 2025 Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload. As Rasor’s business development lead, I call […]
11
Mar
Catching Eyes and Turning Heads: 5 Tips to Create an Effective Informational Display
By Amy Clay March 2025 When you spend as much time planning and executing public meetings and open houses as the Rasor team does, you start to think in terms of how best to impart a lot of information to a diverse audience in a short time. While informational boards are often the tool of […]