It’s tempting to say “oh, we can handle marketing ourselves,” especially for growing companies. That’s admirable, truly, but it could end up hurting your results in the long run. After all, there’s a lot that goes into a marketing campaign. For example, let’s talk about a website. We’ve created many websites for a wide variety […]
By Lynn Corbitt, Account Executive
As marketers, it’s important to look at the data on our social media posts, website visits, media hits, and any other platforms or tactics you might be using. It’s easy to look at these individually, but we have to remember that it’s even more important to zoom out and look at the big picture of what the data is telling us overall – and how we’re measuring up to our goals.
By Libby Esterle, Senior Account Executive
As part of my blog “series” on social media and email marketing, I wanted to share some final thoughts on email marketing to wrap things up as we head into the new year.
By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]