The email subject line is critical for your public works projects email campaigns. A well-crafted subject line can immediately grab the recipient, and engage them into opening the email. But a poorly directed subject line will result in the email hitting the trash folder. Below are tips for writing effective email subject lines. Keep it […]
We have all been in that meeting with the hospital leadership team. The one where you prepared for days to discuss the ins and outs of your comprehensive marketing communications strategy. Then the conversation takes a very sudden turn to an entirely different area of focus and everyone is excited about moving in that direction. […]
Second only to Facebook, the video-sharing social media site, YouTube, is one of the most-used social media platforms. This says a lot about an Internet user’s preference for video. Video should be included in your public involvement approach since it’s an increasingly popular way to explain information, and can enhance your ability to reach your […]
Each February, America gathers together to watch two national football teams battle it out for the Super Bowl win. This gathering often includes gluttonous amounts of snacks, an over-the-top halftime show, and someone being very disappointed that their team lost. It also includes the biggest (and most expensive) ads of the year. We loved tuning […]
There are 2.3 billion active social media users. Last year alone, this number increased by 176 million. Facebook has 1.7 billion users, Instagram has over 400 million, Twitter over 320 million and LinkedIn over 450 million. Whoa. All of these users are also consumers. Some hold powerful social influence and others could be your number […]
The beauty of social networking sites, whether you’re in Cincinnati or Sacramento, is that you control your message. With billions of users on Facebook and millions on Twitter, social media helps you meet people where they are, which is a huge benefit to your public involvement endeavors. Once you’ve set up your accounts on the […]
By Abby Brown, Creative Associate If you work in an environment that puts you anywhere near a designer, you might notice that we have our own language. The words “Helvetica,” “PMS,” “InDesign” and “kerning” make perfect sense to your designer colleagues, but might leave you scratching your head. Familiarizing yourself with some basic design lingo […]
By Kaity Dunn, Account Executive Working on the public involvement team at Rasor, I’ve sent out quite a few press releases giving updates about road closures in the Greater Cincinnati and Northern Kentucky area. Road closure press releases are more than just a detour map and closure dates, and I’m happy to share tips with […]
By Victoria Knepp, Account Associate As a born-and-raised Cincinnati gal, I’ve got a lot of love for our sweet city. Out of college and now a recently married homeowner, I’ve decided I’m in Cincinnati to stay. This city has it all, for starters, one rockin’ marketing communications agency is here (that plug was totally not […]
By Libby Esterle, Senior Account Executive As a member of an award-winning Cincinnati-based marketing and communications agency, we aim to blog about topics that are A) of interest to our readers and B) also share some insights/key learnings and, most of the time, they are focused on best practices. This is not one of those […]
