Oftentimes when our team creates blogs, we’re inspired by client work, industry news or random sources of information (like pizza or office dogs). But, every once in a while, writer’s block hits and it feels impossible to come up with anything uniquely new. So, we turn to some of our favorite sources of inspiration to […]
If you haven’t perused the internet in the last few days, you might be unfamiliar with the Fyre Festival, an immersive music event that promised island luxuries, musical performances, and legendary, over-the-top experiences. However, as attendees started to arrive to their island getaway in the Bahamas, they were met with the unfortunate reality that the […]
Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]
Yes, Mimi Rasor pays me to work at this award-winning Cincinnati marketing communications agency, but she does not know what I am going to say in my blogs. (Sorry Mimi, I’m going rogue!) As our president, Mimi is a visionary genius. Her mind is on par with her heart, which is what makes this place […]
The email subject line is critical for your public works projects email campaigns. A well-crafted subject line can immediately grab the recipient, and engage them into opening the email. But a poorly directed subject line will result in the email hitting the trash folder. Below are tips for writing effective email subject lines. Keep it […]
We have all been in that meeting with the hospital leadership team. The one where you prepared for days to discuss the ins and outs of your comprehensive marketing communications strategy. Then the conversation takes a very sudden turn to an entirely different area of focus and everyone is excited about moving in that direction. […]
Second only to Facebook, the video-sharing social media site, YouTube, is one of the most-used social media platforms. This says a lot about an Internet user’s preference for video. Video should be included in your public involvement approach since it’s an increasingly popular way to explain information, and can enhance your ability to reach your […]
Each February, America gathers together to watch two national football teams battle it out for the Super Bowl win. This gathering often includes gluttonous amounts of snacks, an over-the-top halftime show, and someone being very disappointed that their team lost. It also includes the biggest (and most expensive) ads of the year. We loved tuning […]
There are 2.3 billion active social media users. Last year alone, this number increased by 176 million. Facebook has 1.7 billion users, Instagram has over 400 million, Twitter over 320 million and LinkedIn over 450 million. Whoa. All of these users are also consumers. Some hold powerful social influence and others could be your number […]
The beauty of social networking sites, whether you’re in Cincinnati or Sacramento, is that you control your message. With billions of users on Facebook and millions on Twitter, social media helps you meet people where they are, which is a huge benefit to your public involvement endeavors. Once you’ve set up your accounts on the […]
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