What Birds Can Teach Us About Marketing Communications
Deep in the pine flatwoods of South Florida, tiny brown birds are running a communications experiment that marketers should know about.
Tag Archives: messaging
21
Aug
6
Oct
Unlocking the Secrets of Good Key Messaging
By Libby Esterle, Senior Account Executive
Discovery audits are just one of the many services we provide as a comprehensive marketing and communications agency, and they prove very helpful when we are getting to know more about a new client and/or for clients making a significant change, like launching a new name or brand.
22
Sep
Do Your Customers Know What They Really Want or Need?
By Lynn Corbitt, Account Executive
Have you ever created a marketing campaign that you thought was going to hit it out of the park? You were able to touch on all the benefits of your product without being too salesy, and your tone and word choice was spot-on. When you finally rolled it out, though, it fell a little flat with your audience.
14
Jul
Want to Get Your Message Across? Use Fewer Words
By Erika Turan, APR, Senior Account Executive
It’s an irresistible siren call for many businesses and organizations, especially those with fledgling marketing efforts: if one message is good, 30 must be better.
There are just a few problems with that approach, unfortunately:
19
Apr
How Do You Make Your Messaging Stand Out? Do Like Papa John’s
Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]