By Libby Esterle, Senior Account Executive As a marketing and communications professional, most of my time is spent on work that ranges from drafting copy to proofing and editing team member’s work (always important to have a second set of eyes on things) and developing strategic marketing plans. And while I love working with words, […]
By Libby Hagedon, Account Executive Graphics by Shelley Whaley, Senior Creative Executive […]
By Brittnay Bell While you never want your visitors to stumble upon a broken link on your website, a 404 error message page can be an opportunity for you to use creativity and wit to further connect with your audience. Plenty of companies use clever 404 pages to show off their brand personality and incorporate […]
By Libby Esterle, Senior Account Executive Years ago, an old boss of mine described websites as “the new company trifold/brochure.” Nowadays, with almost everyone and everything having one, it’s hard to believe that there was a time when they were considered “newfangled.” But he wasn’t wrong—these days websites are typically the first place people […]
By Brandon Losacker A couple of things should be considered when making a great presentation: a good script (naturally) and good design. Most of us typically focus on the script as the priority – and for good reason – but nothing can kill your credibility quicker than bad presentation design, regardless of how awesome your […]
Here’s one of my favorite bits of design trivia: which brand’s famous logo only cost $35? Since 1971, Carolyn Davidson’s swoosh has grown to be one of the most recognizable brands in history. Nike’s logo epitomizes the elusiveness of logo design; some companies spend thousands of dollars on building their brand, and sometimes you nail […]
I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]
A well-designed project map is a beautiful thing – it can help explain a project and reinforce your brand. When you’re using maps to help communicate your project to the public, you want to make sure they’re uncluttered, clearly branded and clearly labeled. Below are a few examples of maps the Rasor Public Involvement Team […]
By Abby Brown, Creative Associate If you work in an environment that puts you anywhere near a designer, you might notice that we have our own language. The words “Helvetica,” “PMS,” “InDesign” and “kerning” make perfect sense to your designer colleagues, but might leave you scratching your head. Familiarizing yourself with some basic design lingo […]
By Abby Brown, Creative Associate As the Creative Associate at Rasor, I handle all things design-related. I work with some wonderful and creative marketers who all place value on design, as do many other professionals in the marketing world. Marketing and design are intertwined, whether you want to admit it or not. Need some convincing? […]
