Tag Archives: Fyre Festival

3 May

The Fyre Festival and the Power of Marketing

If you haven’t perused the internet in the last few days, you might be unfamiliar with the Fyre Festival, an immersive music event that promised island luxuries, musical performances, and legendary, over-the-top experiences. However, as attendees started to arrive to their island getaway in the Bahamas, they were met with the unfortunate reality that the […]