Good Design Is About Communicating Better, Not Looking Better.
The best design doesn’t always draw attention to itself. It helps people understand the message with clarity and confidence.
Tag Archives: Communication
17
Jul
14
Jun
Your Data Needs a Facelift, and Design Can Help
I’ve never been a numbers person. I know folks who are, and I respect and admire them. I groan at the thought of dealing with taxes (I know I’m not alone here) and I still have nightmares about being in high school math class. Luckily, Rasor is the perfect mixture of right-brained and left-brained gurus, […]
5
Feb
15 Words People Like… And a Few They Don’t (hint: one of the biggest offenders rhymes with “joist”)
By: Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, words are a big part of my life. Given this, over the years, I’ve come to favor some words over others. Same goes for names. In fact, one of the reasons I became an Esterle is because I saw […]
24
Oct
Is Your Network Working For You?
By Erika Turan, Senior Account Executive When I was in college at DePauw University, the intrepid folks at the career center often held information sessions on networking and building a resume. I dutifully ignored these opportunities until I was a senior. By that point, I’d racked up an honors GPA and plenty of internship experience, […]