Your Communications Pro Doesn’t Need to Be an Industry Insider
Adaptability, creativity and cross-functional thinking are among the most valuable skills in today’s workforce, and especially on today’s communications teams.
15
May
8
May
What SXSW 2026 Told Us About AI, Creativity, the Value of PR
The takeaway for communications pros: human judgment, creativity, credible third-party content and strong agency relationships matter more in the AI era.
1
May
Move Over Google, Social Search Is In
We are seeing a noticeable shift in online user behavior. One of those noticeable shifts is the use of social media platforms as search engines.
24
Apr
Five Tips for Better Media Relations
It’s not about who you know. It’s about whether a reporter or producer can depend on you to deliver timely, accurate and useful information.
17
Apr
6 Tips for Successful Outreach Event Planning
Lessons I’ve learned about event planning, from organizing a Covid-friendly, holiday-themed meet and greet with a robot, to planning my own 150-guest wedding.
10
Apr
Keeping it Reel in Your Social Media Strategy: Part 2
How does one blow up on Instagram Reels? There are known ways to optimize your Instagram posts to make them more favorable to your Reels taking off.
3
Apr
Keeping it Reel in Your Social Media Strategy: Part 1
How do you know if using Instagram Reels is right for you? Here are three questions you can ask yourself to reach an answer.
27
Mar
My First 90 Days at Rasor: Transitioning to Communications Agency Life
At first, it felt like everyone was speaking a language only I didn’t understand. Sometimes it still feels that way, but I’m starting to get the hang of it.
20
Mar
Strong Client Relationships: The Cornerstone of Effective PR
In public relations, knowledge is power, and a PR team with the right knowledge is best equipped to create powerful, results-driven communications.
13
Mar
5 Simple Ways to Improve Your Social Media
If your social media engagement is low or your content feels like it’s not going anywhere, start with these quick wins that can make an immediate difference.