6 Nov

The Value of Finding a New Vantage Point

If You’re Feeling Stuck, it Could be Just What You Need

Headshot image of blog author Elyn Buscani

By Elyn Buscani, Business Development Manager

It Started With an Open House

Attending my first Rasor public open house as a member of the target audience brought fresh perspectives in more ways than one. Certainly, it was great to see firsthand how our team helps project teams communicate design options, in this case for the Oasis Trail, and gathers public and stakeholder feedback for regional projects in addition to the “Big Kahuna” (the Brent Spence Bridge Corridor). As a new resident to Downtown Cincinnati, I rode my bike to provide input on a multi-use trail that I plan to ride once it is constructed, which was pretty cool. As I use my bike for regular transportation to the Y, Findlay Market, the post office, etc. for the first time in years, it is also fueling my joy, creativity and connection. It’s a throwback to the freedom of my 10-year-old self on my new three-speed bike, exploring miles from home.

Slowing Down, Seeing More

Being outside of my car and traveling at a lower speed, I have more time to see downtown development, where people are gathering and what has changed since I worked downtown decades ago. I’m also more vulnerable to connect with people as I stop at a light or reach my destinations. Every stranger I’ve made eye contact with or said “hi” to has made me feel more connected to this city I love.

Finding Energy in New Places

I experienced the same rush of energy and inspiration walking around during BLINK that I feel on my bike. It’s one that you can’t get from a screen or video meeting. I encourage everyone to get into new spaces where there are opportunities to connect in person. Check out the many educational and networking events by our fantastic chambers in NKY and Cincinnati. Be sure to check out events and nature in our county Great Parks and many city parks all year ‘round. If you’re feeling stale, a new vantage point could do wonders for you, too.

Rasor is an award-winning marketing agency in Cincinnati, delivering SHARP Method™-informed communications, marketing, design and public relations strategies to organizations in healthcare, manufacturing, business services, public infrastructure and more. Want to learn more about how Rasor can help your team? Contact us at info@gorasor.com or 513-793-1234.