By Lynn Corbitt, Account Executive
As marketers, it’s important to look at the data on our social media posts, website visits, media hits, and any other platforms or tactics you might be using. It’s easy to look at these individually, but we have to remember that it’s even more important to zoom out and look at the big picture of what the data is telling us overall – and how we’re measuring up to our goals.
By Libby Hagedon, Account Executive Last year, one of my good friends in Alaska introduced me to the wonder that is Fat Bear Week. What is Fat Bear Week, you ask? I think the Washington Post summed it up best: “Think of Fat Bear Week as a March Madness meets Nathan’s Famous Hot Dog Eating […]
By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]
By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]
By Brittnay Bell Social media has modernized what was previously known as word-of-mouth advertising. The digital age of sharing, liking, tweeting and tagging one person now has the ability to reach hundreds, thousands and even millions of people instantaneously, with just one post. We’ve previously written about how brands can utilize influencer marketing to reach […]
By Stephanie Rasor There are few topics that the wisdom of Stephen Covey can’t bring enlightenment to. Recently, I searched for tips on evaluating priorities and Covey’s lesson on big rocks and little rocks turned up. For those not familiar, the gist is when you make space for the big rocks (key priorities) then the […]
By: Mimi Rasor and Allison Neikirk It happens at every organization: over-reporting. Teams create reports, then more reports and even more reports, each with their own format and level of detail. Then when it comes time for strategic planning or leadership team meetings, it’s nearly impossible to combine all the pieces to create a single […]
