By Savannah Hedges, Account Associate March 2024 During college, I discovered a (rather shocking) passion for painting, which I accredit to Bob Ross. The following years have been full of canvas purchasing, trying various paints, and attempting to make my vision/s come to life on canvas. What does this have to do with marketing? I’m […]
By Matt Koesters, Senior Account Executive January, 2024 You’re excited. You have big news to share with the world. You’ve done the work, and that work is about to pay off. You’ve written a press release to get the word out. You fire it off. You wait. And you wait. And you wait. Crickets. And […]
By Emily Rogers, Digital Account Executive January, 2024 Long before the internet and social media existed, the desire for human connection was something that people all around the world strived for. People gathered around campfires and kitchens telling stories and growing closer. Fast forward to the 21st century, and this still is the case, with […]
I recently bought a new home (yay!) and sold my first home (*insert mixed emotions emoji here). It’s been incredibly exciting, but also insanely overwhelming. In case you didn’t know, the real estate market is WILD right now. It is for sure a seller’s market, and let’s just not have a conversation about those […]
With a wedding anniversary approaching, it’s undoubtedly fun to reminisce on the fond memories of our special day, but I also can’t help thinking of the marketing tactics our venue used (and just how clever they were). They had a small presence on the typical wedding-specific websites, but their reviews were limited, and they functioned […]
Think about the last time you went to an event. You likely walked in knowing what to expect out of it. You maybe had a nametag, a seating assignment, and an agenda. You probably knew who else was going to be there. Maybe there was live music, signature cocktails, or finessed presentations. It felt easy, […]
It’s tempting to say “oh, we can handle marketing ourselves,” especially for growing companies. That’s admirable, truly, but it could end up hurting your results in the long run. After all, there’s a lot that goes into a marketing campaign. For example, let’s talk about a website. We’ve created many websites for a wide variety […]
In the business world, “disruptors” are innovators who are applauded for their visionary thinking. In real life, disruption is downright annoying, or even devastating as it has been for our Kentucky neighbors and many other Americans due to recent natural disasters. However, it’s something all business development professionals need to plan for as we’re developing […]
Earning media coverage is among the top goals of any good public relations professional. But getting a news outlet to cover your story is far easier said than done. I should know. As a former newspaper reporter, I’ve probably received hundreds, if not thousands, of media pitches in my career. I can say with […]
By Lynn Corbitt, Account Executive Like it or not, social media is an important part of business – of marketing. Yes, it can be a headache and a place where people like to complain from behind the anonymity of their computer screens, but it can also be a way to connect with customers, stakeholders […]
