In today’s day and age, there are many ways to measure success. Accurately measuring success is something that can make or break a company. Digital marketing has become an essential means for businesses to target their audiences, boost awareness and drive sales. The digital marketing sector offers endless ways to be successful while thinking […]
In the business world, “disruptors” are innovators who are applauded for their visionary thinking. In real life, disruption is downright annoying, or even devastating as it has been for our Kentucky neighbors and many other Americans due to recent natural disasters. However, it’s something all business development professionals need to plan for as we’re developing […]
From innumerable gifs suddenly dancing across the screen to the black background contrasted wildly with the neon-colored text, Myspace used to be cool. While I am by no means saying to model your website after Myspace (I said “used to be cool”), many lessons stand to be learned from the storied evolution of web design […]
By Lynn Corbitt, Account Executive Like it or not, social media is an important part of business – of marketing. Yes, it can be a headache and a place where people like to complain from behind the anonymity of their computer screens, but it can also be a way to connect with customers, stakeholders […]
By Emily Rogers, Digital Account Executive We all know the marketing buzzwords and phrases such as “target market,” “demographic” and “know your audience.” But when it comes to a marketing strategy, it’s easy to assume that you had your audience figured out a long time ago. In fact, businesses usually begin with a specific […]
Victoria Knepp, Consultant Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]
By Lauren Reed, Intern Facebook is a great place to spread awareness. According to Pew Research Center, 69% of Americans have a Facebook account and 49% of those users log on multiple times a day. Ads on Facebook are easy to make via Facebook’s ad program and can be cheaper than more traditional media […]
By Lauren Reed, Intern Since the development and growth of TikTok, short-form videos have become the next big thing. These videos catch users’ attention and have no problem keeping it due to their snack-sized length. One of the first apps to feature short-form videos was Vine, released in 2013. The internet loved Vine’s simple […]
By Elyn Buscani (Account Manager) and Lauren Reed (Intern) Since 1988, viewers have anticipated the annual terror premiering on Discovery Channel: Shark Week. Shark Week is the longest-running cable television programming event in history. Every year, people anxiously wait to see the latest shark shows such as Tyson vs. Jaws and Air Jaws. The […]
By Lynn Corbitt, Account Executive Instagram can be an important tool to have in your marketing strategy, especially if your audience is between the ages of 18 and 44 and lives in a suburban or urban area. There are plenty more demographic insights to explore, if you’re into that sort of thing. If you […]
