By Erika Turan, APR, Senior Account Executive Special events are a core tool in marketing and communications and can be a great way to connect your audience to your product or service. The events themselves can run the gamut from an open house to a public seminar to a gala. And while events can play […]
By: Erika Turan, APR, Senior Account Executive In a world where buzz words like “align,” “digital optimization” and “brand speak” get tossed around like salad, it can be alarmingly easy to lose sight of the basics. At our Cincinnati-based marketing communications agency, we think it’s important to not only focus on the complex strategy, but […]
By: Becky Fickenworth, APR, Counselor & Project Manager If you Google, “What is the definition of customer relationship management (CRM)?” here’s what you’ll find: CRM is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. Personally, I think this […]
By: Kaity Dunn, Account Associate 1. Take interest in the news PR professionals work closely with members of the media to help pitch stories for clients. An understanding of the kinds of stories certain local reporters cover, as well as their schedule, will help you foster relationships with them and increase the chance of […]
By: Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, words are a big part of my life. Given this, over the years, I’ve come to favor some words over others. Same goes for names. In fact, one of the reasons I became an Esterle is because I saw […]
Why a Clear Brand Identity Will Improve Your Business This years Digital Dialogue Conference featured plenty of insightful presentations, and honestly I left the conference feeling energized. Pride for Cincinnati as well as the communications and marketing fields were common themes among the speakers. And as with many networking events I’ve attended, getting together with […]
By: Jimmy Caccamo, Intern Working at a Cincinnati marketing agency, I get to work with many different brands every day. I have come across a lot of great campaigns that have generated a tremendous amount of brand exposure. Those campaigns include Heineken’s #dropped campaign, and Swiffer’s meet Lee and Morty Kaufman commercial. It begs the […]
By Mimi Rasor, APR President Selecting a marketing firm for a long-term relationship can be tricky. It isn’t just about making sure they have strong project managers, writers and experience among their ranks. It’s really about entrusting a third party to understand your brand and communicate it as passionately as you would. If you’ve ever […]
By Erika Turan, APR Senior Account Executive Having a few case studies at the ready can come in mighty handy these days. A case study provides a summary, analysis and results from a marketing or public relations campaign. They can be used to: illustrate to your leadership team what you’ve found to be effective (or […]
By Libby Esterle Senior Account Executive I hate being lost. I hate when things go missing. I hated how the creators of “Lost” punished us viewers with the series finale. Unfortunately for me, this is actually the second time I’ve written this blog (sort of) as my first version went missing. Given that, I’m going […]
