By Matt Fickenworth, Account Associate
Haley and Hanna Cavinder are twin basketball stars at Fresno State University. And their agent says they’re on the cusp of securing $1 million in endorsements by July. With the passing of the NIL policy, a new crop of influencers is on the horizon for marketers.
By Erika Turan, APR, Senior Account Executive
It’s been 32 years since the Cincinnati Bengals last played in the Super Bowl. Most of the players on this year’s team weren’t even alive the last time that happened. Cincinnati and its neighboring communities have long loved the Bengals, even when they lost. And lost. And lost some more. And occasionally got arrested.
By Libby Esterle, Senior Account Executive As a marketing and communications professional, most of my time is spent on work that ranges from drafting copy to proofing and editing team member’s work (always important to have a second set of eyes on things) and developing strategic marketing plans. And while I love working with words, […]
By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]
By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve […]
By Erika Turan, APR Senior Account Executive Dear Delta Airlines, I’ve flown with you dozens of times, you’ve gotten me to where I need to go safely and I’ve had some good adventures. And your flight attendants have been mercifully patient when my husband and I were Those Parents who nervously packed way too much […]
Why a Clear Brand Identity Will Improve Your Business This years Digital Dialogue Conference featured plenty of insightful presentations, and honestly I left the conference feeling energized. Pride for Cincinnati as well as the communications and marketing fields were common themes among the speakers. And as with many networking events I’ve attended, getting together with […]
By: Jimmy Caccamo, Intern Working at a Cincinnati marketing agency, I get to work with many different brands every day. I have come across a lot of great campaigns that have generated a tremendous amount of brand exposure. Those campaigns include Heineken’s #dropped campaign, and Swiffer’s meet Lee and Morty Kaufman commercial. It begs the […]
By Kaity Dunn Account Associate I used to think the term “brand” only applied to businesses or goods. However, with the surge of online platforms made for individual expression, the term “personal brand” has appeared to name the obligation we have to identify ourselves in this connected world. Of course our online presence is important, […]
