Strong Client Relationships: The Cornerstone of Effective PR
In public relations, knowledge is power, and a PR team with the right knowledge is best equipped to create powerful, results-driven communications.
Tag Archives: Client relations
20
Mar
27
Feb
The One Sentence Every Marketing Client Needs to Hear
When clients understand the depth of our investment, even difficult conversations feel different. Pushback becomes partnership.
20
Aug
CRM at Rasor Marketing Communications
By: Becky Fickenworth, APR, Counselor & Project Manager If you Google, “What is the definition of customer relationship management (CRM)?” here’s what you’ll find: CRM is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. Personally, I think this […]
29
Aug
The Proposal
By Jimmy Caccamo Intern I recently read an article that was accompanied by a video displaying some of the most adventurous wedding proposals I had ever seen. At first I viewed these clips for my own personal enjoyment, but then the marketer in me began to take over. I began replacing the people being proposed […]