By Erika Turan, APR Senior Account Executive I love to write. Words, adjectives, sentences, grammar…it all makes me happy. Lately, I’ve been doing a lot of writing for clients of our Cincinnati marketing agency and have found myself seeking out synonyms as I write. There are as many heavily used words in American business today […]
By Kaity Dunn, Account Associate One non-negotiable tactic to implement if you work in a Cincinnati public relations agency is to make follow-up calls after sending a press release. I have been surprised to hear some professionals speak as though this practice is optional. Though some refer to follow-up calls as an extra additional service […]
By Erika Turan, APR Senior Account Executive Having a few case studies at the ready can come in mighty handy these days. A case study provides a summary, analysis and results from a marketing or public relations campaign. They can be used to: illustrate to your leadership team what you’ve found to be effective (or […]
By Kaity Dunn Account Associate I send and receive emails all day. It’s part of the nature of my job as an account associate at this Cincinnati public relations agency. Sometimes when I’m getting swept up in checking things off my list, my emails become more formal, and less “Kaity” when I’m sending messages to […]
By Jimmy Caccamo Intern I recently read an article that was accompanied by a video displaying some of the most adventurous wedding proposals I had ever seen. At first I viewed these clips for my own personal enjoyment, but then the marketer in me began to take over. I began replacing the people being proposed […]
By Libby Esterle Senior Account Executive I hate being lost. I hate when things go missing. I hated how the creators of “Lost” punished us viewers with the series finale. Unfortunately for me, this is actually the second time I’ve written this blog (sort of) as my first version went missing. Given that, I’m going […]
By Kaity Dunn Account Associate One of the things I enjoy about working at Rasor Marketing Communications is the collaboration and camaraderie I share with everyone who works here. A perk of working at this Cincinnati public relations agency is the “open floor” plan of our desks that enables me to quickly ask a question […]
By Becky Fickenworth, APR Counselor and Project Manager I’m not what you’d consider an early adopter. You won’t find me camping out in line for the latest iPhone, saving my money to buy the latest fashion trend and I don’t think twice about buying used books or used cars. Not because I’m “afraid” of the […]
By Haley Taylor Project Manager I work with a brilliant group of writers and marketers at a small Cincinnati marketing agency. I am constantly searching for clever ways to communicate the work I do – the financials, metrics and project management side of the business. Upon examining the accumulated fortunes from packing two lunches five […]
By Libby Esterle Senior Account Executive The other night my husband finally got around to greasing several of our squeaky doors and I happened to notice that he was using white lithium grease vs. the kind that can stain doorframes and carpeting. And I just remember thinking “Well, that makes sense. Also, it’s about time.” […]
