13 Aug

Don’t be a Squeaky Wheel

By Libby Esterle

Senior Account Executive

The other night my husband finally got around to greasing several of our squeaky doors and I happened to notice that he was using white lithium grease vs. the kind that can stain doorframes and carpeting. And I just remember thinking “Well, that makes sense. Also, it’s about time.”

Same goes for the (newish) dye-free children’s pain reliever products. No longer will new moms have to Spray N’ Wash faint pink or purple stains on their child’s clothing caused by spills or spit up. Small victories, friends. Small victories.

Figuring I’m likely not the only person to appreciate such product innovations or improvements, I polled my fellow marketing and communications colleagues to see what new or improved products they really love and here is what they said:

  • Dry shampoo. While some iteration of this has been around forever (blondes could even use baby powder in a pinch), the newest generation of dry shampoos are much improved and made for all hair colors and types. Welcome, brunettes!
  • Sunscreen/SPF clothing
  • Downy Wrinkle Release Spray
  • Downy Unstoppable scent boosters
  • Tide detergent pods
  • All Might Pacs Free & Clear detergent gel pods
  • Dye-free Danimals yogurt

For a complete list of Better Homes and Garden’s 2013 Best New Product Awards, click here.

So, tell us. What are some new products you can’t live without? Or what are some notable product improvements you appreciate?