By Erika Turan, APR, Senior Account Executive Consider this an ode to Cincinnati, from a transplanted Nebraskan. I. Love. This. Town. There’s more to do here than could be accomplished in a lifetime. Last summer, my family joined an ever-growing group in creating a summer bucket list, which we have coined a “summer wish list” at […]
By: Libby Esterle, Senior Account Executive As a member of a Cincinnati-based marketing and communications agency, words are a big part of my life. Given this, over the years, I’ve come to favor some words over others. Same goes for names. In fact, one of the reasons I became an Esterle is because I saw […]
Kasi Kinnett, Intern OTR AGLOW is back this year, just in time for the holiday season! This young tradition lights up the continuously evolving Over-the-Rhine (OTR) neighborhood in the heart of downtown Cincinnati. Residents, and street level businesses facing any street in OTR are eligible to participate in this window display contest, featuring holiday or […]
By: Kasi Kinnett, Intern With every election comes a wave of political rants and sassy e-cards about opposing parties and issues. With the ability to “Like” organizations as well as befriend users, Facebook has become an outlet to not only let the world know what you had for lunch today, but also to re-post your […]
By: Jimmy Caccamo, Intern Working at a Cincinnati marketing agency, I get to work with many different brands every day. I have come across a lot of great campaigns that have generated a tremendous amount of brand exposure. Those campaigns include Heineken’s #dropped campaign, and Swiffer’s meet Lee and Morty Kaufman commercial. It begs the […]
By: Jimmy Caccamo, intern Branding is one of the most important tools in a company’s tool belt. Branding can separate you from the competition, deliver brand loyalty from your target market and create company growth. Branding is, in essence, what helps easily diversify the marketplace. Since social media has been introduced businesses have found new […]
By Kasi Kinnett, Intern You may have noticed that your Facebook newsfeed looks a little different these days. So long Farmville requests and bye-bye daily horoscopes. Recently, users have flooded news feeds with comic strip status updates using an app called Bitstrips. This app lets the user create their own avatar and post their own […]
By: Kaity Dunn, Account Associate I lead a volunteer team for a community group at my church, and recently we met to do a SWOT analysis of the group in preparation for 2014. This was interesting for me, because we do this often in the public relations world for our clients in Cincinnati. SWOT stands […]
By: Kaity Dunn, Account Associate I recently had a meeting about ongoing public relations efforts for a Cincinnati client of ours with my colleague, Betty Hull. A large portion of our meeting involved discussing the best approach for timing media pitches near the large calendars she had drawn on the whiteboard that depicted the remaining […]
By Libby Esterle, Senior Account Executive Dear Marketplace Kroger in Amelia, You’ve arrived! I remember being so excited when you opened in August. To have a brand new, huge Kroger less than five minutes from our house seemed too good to be true. And yet, there you are. During a recent visit, I learned that, […]
