Tag Archives: Cincinnati

29 Oct

Here Are Some Marketing Tie-Ins We Actually Want to See

By Erika Turan, Senior Account Executive Have you heard about “50 Shades of Grey?” Of course you have. The salacious novel burst onto best seller lists in 2012 and has since spun off everything from sexy hotel packages to a controversially-cast movie currently in development. But are you ready for the official “50 Shades” wine? […]

24 Oct
22 Oct

5 Things to Ask a Prospective Marketing Agency

By Mimi Rasor, APR President Selecting a marketing firm for a long-term relationship can be tricky. It isn’t just about making sure they have strong project managers, writers and experience among their ranks. It’s really about entrusting a third party to understand your brand and communicate it as passionately as you would. If you’ve ever […]

14 Oct

5 Weird Combinations…But Some of Them Actually Work

By Libby Esterle, Senior Account Executive Every day when I drive to our Cincinnati marketing and communications agency office, I pass by what I (and another colleague who takes the same route) consider to be a strange investment on the part of one particular homeowner. It is a gate. A lovely, impressive and rather imposing […]

11 Apr

How vendor partners can take you from good to great

Erika Turan, APR Senior Account Executive Howdy, partner. It took me awhile to realize just how much further I could go with great vendor partners. For the first few years of my career, vendors were just people to go to when I needed to buy stuff. They weren’t part of the team. Fast forward a […]

19 Oct