By Erika Turan, Senior Account Executive A million years ago, one of my dearest friends and mentors gave me the best advice she would ever offer: keep a funny file at work. (OK, maybe it wasn’t the very best bit of advice she gave, given that she also told me my husband and I simply […]
By Victoria Sabato, Account Associate In a world of “Friday Bride Days” on TLC, wedding fantasy Pinterest boards, the ever-so-famous The Knot and Wedding Wire online planning tools, plus my own wedding coming up in less than six months now, I’m surrounded by all wedding everything. The day I got engaged I cried, laughed and […]
By Kaity Dunn, Account Executive Part of the work that I do for this Cincinnati public relations and marketing firm requires that I work alone at my computer for most of the day. While I’m processing an idea for a writing project or keeping track of my task list, sometimes I say the things I’m […]
By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve […]
By Erika Turan, APR, Senior Account Executive Just about every month for the past couple of years, I’ve received an unassuming-looking envelope in the mail from a local plumbing company. Contained within isn’t a flashy card about fast service or expertise. There’s no coupon for a discount. In fact, there’s usually not a single mention […]
By Jimmy Caccamo, Account Associate On February 18, Huffington Post unleashed its new political satire show, “The HuffPost Show,” onto the world. While I’m sure the Huffington Post found only the best comics, writers and hosts to build this, I can only wonder whether their strategic move will hurt their overall brand. The Huffington Post […]
By Libby Esterle, Senior Account Executive As part of a Cincinnati-based marketing and communications agency, writing is at the heart of what we do. It serves as the basis for almost everything – from new business proposals to strategic marketing plan development to press releases to website copy. So, not surprisingly, spelling is also a […]
By Kasi Detmer, Account Associate Our digital world has completely changed the way that we interact with each other, personally and professionally. […]
By Erika Turan, APR, Senior Account Executive My son is a Cub Scout, and I’ve learned in his four years as a scout to simply not question his resolve when it comes to selling popcorn. Popcorn sales are a fall tradition for scouts. An overwhelming percentage of profits goes back to the neighborhood pack and […]
By Jimmy Caccamo, Account Associate I work at Rasor Marketing Communications, a Cincinnati marketing and communications firm. Content marketing presents itself in some form to us every day whether it is for a client or internally, so I’ve developed quite the relationship with it. Content marketing can be demanding, but there is a secret to […]
