By Erika Turan, APR, Senior Account Executive
It’s an irresistible siren call for many businesses and organizations, especially those with fledgling marketing efforts: if one message is good, 30 must be better.
There are just a few problems with that approach, unfortunately:
What my experience in planning virtual public meetings taught me – and how it’s helped me host virtual events with friends and family. By Brittnay Bell, Account Executive Like much of the rest of the world, the pandemic has forced much of my life online. I’ve hosted family holidays, a baby shower, and even attended […]
How to make your communication efforts really resonate with your audience members By Libby Esterle, Senior Account Executive Several months ago, I finally watched “Six Feet Under,” courtesy of Amazon Prime (as I didn’t spring for HBO when it aired 20+ years ago). And although it took me a few episodes to really get into […]
By Stephanie Rasor, Marketing and Analytics Consultant We’re a curious group at Rasor and are always trying to learn more about clients’ needs. In July, we partnered with NuVoodoo to see how marketing efforts had changed in the initial months of COVID entering the United States. If you missed the whitepaper you can find it […]
By Libby Esterle, Senior Account Executive As our country began social distancing and sheltering-in-place due to the COVID-19 crisis, I decided to “treat” myself to a new Dutch oven, figuring I would be ramping up my cooking efforts over the next several weeks/months. While I already own a larger version, I wanted something a bit […]
By Libby Hagedon, Account Executive Look for the helpers. – Fred Rogers Wake up. Check news. Go downstairs. Feed the kids. Take the long commute from the kitchen to the home office, open up the laptop, and start on today’s work. Sound familiar? It’s like the movie Groundhog Day in my house these days as […]
Love pizza? You’re in really good company. Three billion pizzas, or 46 slices of it are sold for every person in the country, every year. In all, 100 acres of pizza are eaten every day in the U.S. It’s a lot of pepperoni, no question, but it’s also a crowded (and competitive) field. Pizza lovers […]
What Cancelled TV Shows Can Teach Us About Marketing Engagement By Libby Esterle, Senior Account Executive Awhile back, I wrote a blog about simply losing interest in pinning oodles and oodles recipes, décor ideas and crafts that A) were really just taking up my time and B) things I actually NEVER went back and referenced […]
By Victoria Knepp, Account Associate There are misconceptions in every industry and oftentimes those industries call on us as a marketing communications agency to debunk those. This time, we’re debunking our own. “So you’re in PR…” “…All you do is plan events, right?” Wrong. Event Planning is a reputable and talent-rich (and definitely much more […]
By Victoria Knepp, Account Associate Anyone in marketing knows social media is a quintessential tool in any company’s marketing strategy. This tool is incredibly useful, but only if you use it correctly. The way you use social media personally versus professionally can be starkly different, and like any marketing tool, there are do’s and don’ts […]
