Make a Great First Impression in Your First Comms Job
While your degree and your internships give you a great foundation, there’s a whole new kind of learning curve ahead. Read on for five timeless tips…
Category Archives: Practical Knowledge
16
Dec
17
Oct
Calm in a Storm (or When Everything is All at Once)
At some point everyone will feel overwhelmed at work or with life in general, so what are some tips to deal with it? Here are a few things I do to keep myself grounded when it all feels like it’s going sideways.
18
Jul
5 Ways to Tell if a Marketing Agency Can Help You
By Elyn Buscani July 2025 Hey marketers, we see you. We know that you’ve been overworked and stressed for too long, especially if you’re working in healthcare or hospitality marketing. And, although digital technology and automation are taking over more marketing functions, it has likely increased your workload. As Rasor’s business development lead, I call […]
7
Jan
Don’t Get Jammed Up by Jargon
By Matt Koesters January 2025 I remember when my buddy Scott got back from Iraq. Scott had just spent two years deployed in a warzone. He had been a mechanic on an Army base near Mosul, where he maintained armored personnel carriers, trucks, and the occasional tank. He had been completely immersed in Army life. […]
13
Jul
Marketing Can be Madness
It’s tempting to say “oh, we can handle marketing ourselves,” especially for growing companies. That’s admirable, truly, but it could end up hurting your results in the long run. After all, there’s a lot that goes into a marketing campaign. For example, let’s talk about a website. We’ve created many websites for a wide variety […]
16
May
Tips to Prepare for Disruption
In the business world, “disruptors” are innovators who are applauded for their visionary thinking. In real life, disruption is downright annoying, or even devastating as it has been for our Kentucky neighbors and many other Americans due to recent natural disasters. However, it’s something all business development professionals need to plan for as we’re developing […]
5
May
Tools That Have Made Working From Home for 53 Weeks a Little Bit Easier
By Libby Hagedon, Account Executive
After Tiger King, Love is Blind, sourdough starters and whipped coffee, the pandemic blues started setting in around April or May of 2020 as our whole team continued to work remotely. And with two young kids under my roof, my patience was thin and anxiety was high. To quiet the storm, I researched how I could make my workday better. Here’s a list of things that have brought me small joys and great breakthroughs in this wild season of life.
7
Apr
Do You Need a Fake Commute? Experts Say Yes.
By Erika Turan, APR
For millions of us, March 2021 signaled the one-year mark of working from home. We’ve mastered (or attempted to master) Zoom meetings, cats-as-coworkers, creating home office spaces, and juggling children who need extra support and attention of their own.
16
Dec
Connecting Virtually
What my experience in planning virtual public meetings taught me – and how it’s helped me host virtual events with friends and family. By Brittnay Bell, Account Executive Like much of the rest of the world, the pandemic has forced much of my life online. I’ve hosted family holidays, a baby shower, and even attended […]
4
Nov
In a Creative Slump? Here Are 7 Ideas to Snap Out of It
By Erika Turan, APR I’ve found myself on page 24 of a marketing plan more than once, with a brain that’s just deep fried. Coming up with creative tactics and innovative programming that ties back to strategic, measurable goals is challenging stuff, and at some point, just typing the word “brochure” in bullet points over […]