Kaity Dunn Account Associate 1. Don’t put pressure on yourself to write a perfect first draft. If you critique every sentence as you write, the writing process will feel forced and painful. When writing the first draft, let your ideas flow on the page. You should shoot for a “bad” first draft. The mantra I […]
By Jimmy Caccamo Intern Many of you know of Dove’s most recent advertising ingenuity. The Dove Real Beauty “Sketches” clip (links copied below) has hit another homerun. The clip has 114 million hits in 25 languages stretching to 33 Dove Youtube channels. Does this ad reinforce product loyalty? Does it convert non-Dove brand users to […]
By Erika Turan, APR Senior Account Executive Mass retailer Abercrombie & Fitch recently attracted a wave of negative media attention when its CEO openly stated that the company “goes after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong […]
By Erika Turan, APR Senior Account Executive Cincinnati-based grocery store chain Kroger recently announced a pilot program that allows that will allow you to scan and bag your items as you go. Then, when it’s time to check-out, the scan device transfers your purchase information to the check-out station and you are out the door […]
By Libby Esterle Senior Account Executive Definition of GENERIC- from Merriam-Webster 1 a : relating to or characteristic of a whole group or class :general b : being or having a nonproprietary name <generic drugs> c : having no particularly distinctive quality or application<generic restaurants> 2 : relating to or having the rank of a biological genus — ge·ner·i·cal·ly adverb — ge·ner·ic·ness noun As I sat down with my coffee the other […]
By Libby Esterle Senior Account Executive At Rasor Marketing Communications, we firmly believe in having “two sets of eyes” on everything we draft, especially before it is sent to our clients. Why? Because, regardless of spell check, things can get missed—especially by the original author. A perfect example came when I posted the following on […]
Erika Turan, APR Senior Account Executive There was a time, not so long ago, when diaper bags were a style afterthought. The diaper bag was simply a way to carry clean (and not-so-clean) diapers, wipes, snacks, toys, pacifiers, burp cloths…pretty much your kid’s entire nursery in a sack. To that end, the bags were not […]
By Mimi Rasor, APR President On March 11, the Cincinnati Enquirer became only the second major daily paper in the country to move to a new compact 10.5″ x 14.67″ size. Called the “Super Compact/Three Around” in industry lingo, the new size and corresponding content has been under design for more than a year. Enquirer […]
By Libby Esterle Senior Account Executive A wise man (or maybe my brother-in-law) once said “Everything a man needs is at Sam’s Club.” After that declaration, I challenged myself to determine whether one could live comfortably shopping at Sam’s alone. And while men tend to need (want?) less than women (for instance, Sam’s limited clothing […]
Erika Turan, APR Senior Account Executive Howdy, partner. It took me awhile to realize just how much further I could go with great vendor partners. For the first few years of my career, vendors were just people to go to when I needed to buy stuff. They weren’t part of the team. Fast forward a […]
