Tag Archives: Brand association

4 Jun

Three Lessons From Dove About Brand Association

By Jimmy Caccamo Intern Many of you know of Dove’s most recent advertising ingenuity. The Dove Real Beauty “Sketches” clip (links copied below) has hit another homerun. The clip has 114 million hits in 25 languages stretching to 33 Dove Youtube channels. Does this ad reinforce product loyalty? Does it convert non-Dove brand users to […]