By Libby Esterle, Senior Account Executive Back in the day, newsboys relied on the simple and effective phrase “Extra! Extra! Read all about it!” to sell papers, in particular, “extra” editions that ran apart from the usual publishing schedule. Running in the streets wearing cute newsboy caps probably helped as well. However, given that […]
By Matt Fickenworth, Account Associate
Is it just us, or is the digital world transforming every week? The constant evolution of social media, AI, and VR are just a few of the pivotal pieces in the story of change over the last few months. And one of the most confusing, challenging topics to grasp? The metaverse.
By Victoria Knepp, Consultant
Tell me you’re in marketing, without telling me you’re in marketing…
Me on the phone with my mom: Well, if you’re scrolling and you stop your scroll to look at something for even a few seconds, that tells the Instagram algorithm you’re interested in that. So, you’ll get more content like that in the future.
My mom: …
By Matt Fickenworth, Account Associate
Haley and Hanna Cavinder are twin basketball stars at Fresno State University. And their agent says they’re on the cusp of securing $1 million in endorsements by July. With the passing of the NIL policy, a new crop of influencers is on the horizon for marketers.
By Lynn Corbitt, Account Executive
When you work with a marketer, chances are at some point they’ll use the acronym GOST. (And no, that’s not a misspelling of “ghost!) If they don’t use the acronym, then they’re likely just skipping that part and going straight to the four words themselves: goals, objectives, strategies and tactics. A great plan is more likely to deliver great results, which is what happened for one of our clients, Mercy Health.
By Matt Fickenworth, Account Associate
Is it a scam? Still up in the air. Is it cool? Still up in the air. Is it one of the latest tech frenzies to sweep the globe? Not up in the air. While NFTs may be extremely confusing, which we’ll get to in a bit, there’s no doubt about the popularity and rise in interest: the statistics are in, and they’re mind-blowing. In Q3 of 2021 alone, the trading volume of NFTs amounted to nearly $11 billion. How? And why?? Let’s take a deeper look.
By Erika Turan, APR, Senior Account Executive
It’s been 32 years since the Cincinnati Bengals last played in the Super Bowl. Most of the players on this year’s team weren’t even alive the last time that happened. Cincinnati and its neighboring communities have long loved the Bengals, even when they lost. And lost. And lost some more. And occasionally got arrested.
By Erika Turan, APR, Senior Account Executive
Have you jumped on board Apple TV’s hit, Ted Lasso? The heartfelt, quirky, funny series stars Jason Sudeikis as Ted, a small-time American football coach who takes a job coaching a professional soccer club in England, despite having zero experience coaching (or playing) soccer. His appointment as head coach for AFC Richmond is either the worst idea in history, or a genius move no one saw coming.
By Victoria Knepp, Account Executive
The title pun sounded better in my head – I (like you) am still recovering from the hustle and bustle and much-needed break(ish) of the holidays.
Just like the diet we’ll start (and quit), the bad habit we’ll try to kick, and the unrealistic, albeit exciting list of goals we’ll set for ourselves this month, you can also dive into refreshing your social strategy.
By Lynn Corbitt, Account Executive
As marketers, it’s important to look at the data on our social media posts, website visits, media hits, and any other platforms or tactics you might be using. It’s easy to look at these individually, but we have to remember that it’s even more important to zoom out and look at the big picture of what the data is telling us overall – and how we’re measuring up to our goals.
