By: Erika Turan, APR, Senior Account Executive On a recent family trip to Walt Disney World’s EPCOT, my 6 year old was giddy to find that some nice folks were handing out free packs of Go Go Squeez applesauce (no, that’s not a typo. For reasons unknown, there’s no “e” on the end of “Squeez”). […]
By: Jimmy Caccamo, Account Associate If you haven’t watched actor Zach Galifianakis’s “Between Two Ferns” then you’re missing out. “Between Two Ferns” is an internet comedy series that airs on the website Funny or Die and has an average of 7 million views per video. The shows consist of Zach Galifianakis being, well Zach Galifianakis. […]
By Jimmy Caccamo, Account Associate Some say Facebook is dying while others say it is stronger than ever. One thing we know at Rasor Marketing Communications is that the content is what’s important. A picture is better than words, and a video is better than a picture. Facebook recently updated its video feature and every […]
Jimmy Caccamo, Account Associate Today’s smart phone and tablet technology is growing quickly. We are in an age where personal consumer time is directed toward tablet and mobile-friendly devices and websites easily accesible on those devices. Pinterest raised $225 million more from investors in 2013. Pinterest will invest some of this capital into their core, […]
By: Erika Turan, Senior Account Executive My fascination with Pizza Hut runs long and deep. It started when I was a kid, and Friday night family outings were elevated to another level when we went to Pizza Hut, had a Supreme Pan Pizza, a pitcher of Diet Pepsi and permission to insert as many quarters […]
Hot Dogs in Your Pizza Crust, Anyone? My fascination with Pizza Hut runs long and deep. It started when I was a kid, and Friday night family outings were elevated to another level when we went to Pizza Hut, had a Supreme Pan Pizza, a pitcher of Diet Pepsi and permission to insert as many […]
By Erika Turan, APR, Senior Account Executive I went to the New Kids on the Block concert a few weeks ago, I confess, somewhat sheepishly. And you know what? It was a blast. Like ‘em or not, Joey, Donnie, Jordan, Jonathan and Danny can sing and dance pretty darn well. There were pyrotechnics, the stage […]
Why a Clear Brand Identity Will Improve Your Business This years Digital Dialogue Conference featured plenty of insightful presentations, and honestly I left the conference feeling energized. Pride for Cincinnati as well as the communications and marketing fields were common themes among the speakers. And as with many networking events I’ve attended, getting together with […]
By: Jimmy Caccamo, Intern Working at a Cincinnati marketing agency, I get to work with many different brands every day. I have come across a lot of great campaigns that have generated a tremendous amount of brand exposure. Those campaigns include Heineken’s #dropped campaign, and Swiffer’s meet Lee and Morty Kaufman commercial. It begs the […]
By: Jimmy Caccamo, intern Branding is one of the most important tools in a company’s tool belt. Branding can separate you from the competition, deliver brand loyalty from your target market and create company growth. Branding is, in essence, what helps easily diversify the marketplace. Since social media has been introduced businesses have found new […]
