29 Jan

10 Reasons Why Restaurants Should be on Pinterest

Jimmy Caccamo, Account Associate

Today’s smart phone and tablet technology is growing quickly. We are in an age where personal consumer time is directed toward tablet and mobile-friendly devices and websites easily accesible on those devices. Pinterest  raised $225 million more from investors in 2013. Pinterest will invest some of this capital into their core, mobile service which has seen a growth of 50 percent in 2013.

Pinterest is a collaboration of pinboards that provide ideas ranging from recipes to home décor, to workout routines, to  fashion.  Women currently make up 80% of the site’s users.

How does this relate to restaurants?  Restaurants had projected sales of $660 billion in 2013. That’s a lot of cash. Restaurants also make delicious food they want customers to consume. What better way to do that than with a picture, and food is one of the top categories pinned on Pinterest.

Note: Monthly and yearly amounts spent at restaurants are amounts spent per person.

Check out this infographic because the numbers don’t lie:

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