Time to Check Your Brand Kit: 6 Elements You Should Prioritize
If you want your business to gain traction, your target market needs to have a clear understanding of who you are and what you do.
Tag Archives: Branding
12
Jan
3
Apr
Why is influencer marketing so… influential?
By Victoria Knepp, Consultant April 2024 The one and only. The infamous. The irreplaceable (apparently). The Stanley. No, not from The Office, although he’s a star in his own right. Not the NHL trophy either, that’s way outside my wheelhouse. The cup. That’s it. That’s all it is, is a cup. Right? Wrong. (Kind of.) With […]
10
Oct
In Our Taylor Era: Why Good Brand Stewardship Makes Good Business Sense
My older daughter Shelby became a Swiftie right around second grade. We were watching live when Kanye snatched the mic from 17-year-old Taylor. The Red Tour at Rupp Arena was Shelby’s first big concert. When Swift surprise-dropped folklore in the middle of quarantine, she brought a smile to my girl’s face for the first time […]
30
Nov
Social Media Changes You Need to Know (Hint: Video is Taking Over)
Victoria Knepp, Consultant Recently, the Rasor team got an email from Lynn Corbitt about another – yes another – Facebook algorithm update. Three things: One, Lynn is awesome. She keeps us all up to date on the latest industry and client news. In case you’re wondering, she’s also kind, funny, and super cool. (Go […]
9
Feb
The Cincinnati Bengals are Going to the Super Bowl: 12 Things You Didn’t Know About When a Brand Comes to Life
By Erika Turan, APR, Senior Account Executive
It’s been 32 years since the Cincinnati Bengals last played in the Super Bowl. Most of the players on this year’s team weren’t even alive the last time that happened. Cincinnati and its neighboring communities have long loved the Bengals, even when they lost. And lost. And lost some more. And occasionally got arrested.
8
Sep
Rebranding Our Twitter: The Results (Part Two)
By Matt Fickenworth, Intern
Two weeks ago, we published Part One of this blog: a deep look into what went into the rebrand of our Twitter account – why we did it, how we did it, and our goals for the long run. In Part Two, we look at the results and analytics of the rebrand more than a year later. Let’s dive in.
25
Aug
Rebranding Our Twitter: The Process (Part One)
By Matt Fickenworth, Intern
Just a young, bright, intelligent, ambitious, driven, passionate, charismatic intern. You might’ve heard the phrase – it’s a part of the bio of our revamped Twitter account ran by “the intern,” who also happens to be the person writing this blog. Today, we’ll be taking an in-depth look at what went into the rebrand of our Twitter account, and how it looks today.
21
Apr
The Name Game
Changing Your Company’s Name? Start Here
By Libby Esterle, Senior Account Executive
One of the services we offer as a comprehensive marketing and communications agency are discovery audits— a thorough process that is designed to help our clients best position themselves in their industry and differentiate them from their competitors.
11
Oct
Facebook Advertising Tips You Should Know
By Libby Hagedon, Account Executive “Should we be advertising on Facebook?” is a question we hear often. Facebook has made it hard for any of its Business Page owners to ignore the advertising opportunities that it presents. Messages like “This post is performing 86% better than the rest of your posts! Boost it for $10 […]
24
Jun
A Teddy Bear and a Boy. Southwest Airlines Does It Again.
By Erika Turan, APR Differentiating a brand in a crowded, heavily regulated industry like the airlines is a challenge indeed. You can be no-frills, like Allegiant or Frontier. You can be one of the heritage brands offering extra perks for a price, like Delta, American or United. Or you can be memorable, personable and customer-centric, […]