By Victoria Knepp, Account Associate There are misconceptions in every industry and oftentimes those industries call on us as a marketing communications agency to debunk those. This time, we’re debunking our own. “So you’re in PR…” “…All you do is plan events, right?” Wrong. Event Planning is a reputable and talent-rich (and definitely much more […]
By Victoria Knepp, Account Associate You always hear people who work in agencies say, “every day is different,” and I couldn’t agree more. Working in a marketing communications agency is definitely a one-of-a-kind job, and every day is definitely different. Agency life is starkly different than any other business structure, and I like to think […]
By Erika Turan, APR, Senior Account Executive As a busy public relations and marketing executive, your plate is full. You’re putting out fires that range from writing a speech for the ribbon-cutting, to managing social media timelines, to planning that next event to bring in potential customers. And you may or may not find yourself […]
By Abby Brown, Creative Associate “Can you teach me how to use those emoji things?” my mother once asked me at the dinner table. Full disclosure: I don’t particularly love teaching my parents about technology. It requires a lot of patience and time, both of which I do not have. My mother sent me rat […]
Words from the Wise on Media Relations By Victoria Knepp, Account Associate Recently I got to dive headfirst into what we in the marketing communications field call the wonderful world of media relations. Oftentimes media is our bridge to publicizing our client’s product or event to all the local – and sometimes even national – […]
By Erika Turan, APR, Senior Account Executive Familiar with the Vineyard Vines brand? The uber-preppy line of clothing is based in Connecticut, and has earned legions of fans with its bright colors and iconic happy whale logo. Tween girls are among the brand’s biggest followers, attracted to dresses, hoodies and outfits emblazoned with anchors and […]
By Kasi Detmer, Account Associate Our digital world has completely changed the way that we interact with each other, personally and professionally. […]
By Kaity Dunn, Account Executive I don’t follow professional sports very closely, but this recent ABC News headline caught my attention: “#Flexball: The Unfortunate Hashtag That Appeared Behind Bill Belichick” In this article, the reporter writes that during a recent press conference, the New England Patriot’s head coach Bill Belichick was trying to address accusations […]
By Kaity Dunn, Account Associate After having the privilege of working on multiple public works projects in my years with this Cincinnati public relations and communications agency, it was a great experience to attend the 2014 Ohio Transportation Engineering Conference (OTEC). Along with having the opportunity to attend one of the nation’s largest transportation conferences, […]
By: Becky Fickenworth, APR, Counselor & Project Manager If you Google, “What is the definition of customer relationship management (CRM)?” here’s what you’ll find: CRM is a system for managing a company’s interactions with current and future customers. It involves using technology to organize, automate and synchronize sales, marketing, customer service, and technical support. Personally, I think this […]
