The beauty of social networking sites, whether you’re in Cincinnati or Sacramento, is that you control your message. With billions of users on Facebook and millions on Twitter, social media helps you meet people where they are, which is a huge benefit to your public involvement endeavors. Once you’ve set up your accounts on the […]
Our Public Works team does quite a bit of public involvement work for many Cincinnati area projects, so we recently participated in the October 2016 Ohio Transportation Engineering Conference (OTEC) in Columbus to stay on top of the latest industry news. At the breakout sessions, we were thrilled to hear many firms voicing their commitment […]
By Victoria Knepp, Account Associate Stumbling over words, sweaty armpits and “um…um…um,” are some of the many terrors that so many associate with job interviews. Oftentimes people think of a job interview as a place to embellish themselves, put on their best suit, and speak as eloquently as possible. These are all great practices, but […]
By Victoria Knepp, Account Associate There are misconceptions in every industry and oftentimes those industries call on us as a marketing communications agency to debunk those. This time, we’re debunking our own. “So you’re in PR…” “…All you do is plan events, right?” Wrong. Event Planning is a reputable and talent-rich (and definitely much more […]
By Victoria Knepp, Account Associate You always hear people who work in agencies say, “every day is different,” and I couldn’t agree more. Working in a marketing communications agency is definitely a one-of-a-kind job, and every day is definitely different. Agency life is starkly different than any other business structure, and I like to think […]
By Erika Turan, APR, Senior Account Executive As a busy public relations and marketing executive, your plate is full. You’re putting out fires that range from writing a speech for the ribbon-cutting, to managing social media timelines, to planning that next event to bring in potential customers. And you may or may not find yourself […]
By Abby Brown, Creative Associate “Can you teach me how to use those emoji things?” my mother once asked me at the dinner table. Full disclosure: I don’t particularly love teaching my parents about technology. It requires a lot of patience and time, both of which I do not have. My mother sent me rat […]
Words from the Wise on Media Relations By Victoria Knepp, Account Associate Recently I got to dive headfirst into what we in the marketing communications field call the wonderful world of media relations. Oftentimes media is our bridge to publicizing our client’s product or event to all the local – and sometimes even national – […]
By Erika Turan, APR, Senior Account Executive Familiar with the Vineyard Vines brand? The uber-preppy line of clothing is based in Connecticut, and has earned legions of fans with its bright colors and iconic happy whale logo. Tween girls are among the brand’s biggest followers, attracted to dresses, hoodies and outfits emblazoned with anchors and […]
By Kasi Detmer, Account Associate Our digital world has completely changed the way that we interact with each other, personally and professionally. […]
