Second only to Facebook, the video-sharing social media site, YouTube, is one of the most-used social media platforms. This says a lot about an Internet user’s preference for video. Video should be included in your public involvement approach since it’s an increasingly popular way to explain information, and can enhance your ability to reach your […]
The beauty of social networking sites, whether you’re in Cincinnati or Sacramento, is that you control your message. With billions of users on Facebook and millions on Twitter, social media helps you meet people where they are, which is a huge benefit to your public involvement endeavors. Once you’ve set up your accounts on the […]
By Kaity Dunn, Account Executive Working on the public involvement team at Rasor, I’ve sent out quite a few press releases giving updates about road closures in the Greater Cincinnati and Northern Kentucky area. Road closure press releases are more than just a detour map and closure dates, and I’m happy to share tips with […]
Our Public Works team does quite a bit of public involvement work for many Cincinnati area projects, so we recently participated in the October 2016 Ohio Transportation Engineering Conference (OTEC) in Columbus to stay on top of the latest industry news. At the breakout sessions, we were thrilled to hear many firms voicing their commitment […]
By Kaity Dunn, Account Executive As part of an award-winning Cincinnati marketing and communications agency that specializes in public involvement projects, I’ve had the pleasure of working with several transportation and infrastructure clients over the years. And, as you can probably imagine, I’ve noticed that projects related to easing congestion and improving traffic flow […]
By Libby Esterle, Senior Account Executive I recently had the opportunity to work with one of our awesome clients, Greater Cincinnati Water Works (GCWW), on a comprehensive integrated marketing campaign to introduce and launch its new online customer care portal and account management system, myGCWW.org. In addition to creating a bevy of materials such […]
Working at this Cincinnati public relations agency, it’s my job to become an expert in the product or service of our clients. Throughout the past four years I’ve learned quite a bit about transportation improvements, but my favorite thing I’ve learned so far is about the innovative traffic formations these engineer folk come up with […]
Every February, millions of Americans settle themselves into their couches, consume copious amounts of food, and tune in to watch one of the most popular televised events: the Super Bowl. This annual phenomenon is the largest game in professional football, but if you’re anything like me, you only tune in to watch the ads. Although […]
By Kaity Dunn, Account Executive At this Cincinnati public relations agency, one of the many projects I get to be a part of is the creation and implementation of Public Involvement Plans for influential transportation projects throughout our region. Public involvement is critical to the process of creating transportation improvements, and it’s built on a […]
By Kaity Dunn, Account Associate After having the privilege of working on multiple public works projects in my years with this Cincinnati public relations and communications agency, it was a great experience to attend the 2014 Ohio Transportation Engineering Conference (OTEC). Along with having the opportunity to attend one of the nation’s largest transportation conferences, […]
