By: Jimmy Caccamo, Account Associate Working at a Cincinnati based marketing firm, I need to constantly monitor different social media channels. The social media scene grows every day. There are new apps and social networks appearing overnight and the days of being solely on Facebook have long since passed. Do these networks have a chance […]
By: Erika Turan, APR, Senior Account Executive On a recent family trip to Walt Disney World’s EPCOT, my 6 year old was giddy to find that some nice folks were handing out free packs of Go Go Squeez applesauce (no, that’s not a typo. For reasons unknown, there’s no “e” on the end of “Squeez”). […]
By: Kasi Kinnett, Account Associate Apple’s Chief of Acquisitions, Adrian Perica, has been traveling the world looking for new technologies, and everyone is trying to guess at what Apple’s next big expansion project will be. Many sites such as Mac Rumors are dedicated to predicting Apple’s next move. Other outlets such as the San Francisco […]
By: Jimmy Caccamo, Account Associate If you haven’t watched actor Zach Galifianakis’s “Between Two Ferns” then you’re missing out. “Between Two Ferns” is an internet comedy series that airs on the website Funny or Die and has an average of 7 million views per video. The shows consist of Zach Galifianakis being, well Zach Galifianakis. […]
By Kasi Kinnett, Account Associate Facebook has yet another new tool for the business owner or marketing strategist. Following in Twitter’s footsteps, Facebook is now allowing embedded posts. What does this mean? Simply put, a public Facebook post can be put right onto a website and appears as it does on Facebook, the exact same […]
By Erika Turan, APR Senior Account Executive Chobani is a relative newcomer to the yogurt game but has already become the de facto mac daddy of the industry. Founded in 2007 with less than $1 million in loans by a 40-year-old Turkish immigrant, the company has since grown to exceed $1 billion in sales. Before […]
By Erika Turan, APR Senior Account Executive Dear Delta Airlines, I’ve flown with you dozens of times, you’ve gotten me to where I need to go safely and I’ve had some good adventures. And your flight attendants have been mercifully patient when my husband and I were Those Parents who nervously packed way too much […]
By Jimmy Caccamo, Account Associate Some say Facebook is dying while others say it is stronger than ever. One thing we know at Rasor Marketing Communications is that the content is what’s important. A picture is better than words, and a video is better than a picture. Facebook recently updated its video feature and every […]
Jimmy Caccamo, Account Associate Today’s smart phone and tablet technology is growing quickly. We are in an age where personal consumer time is directed toward tablet and mobile-friendly devices and websites easily accesible on those devices. Pinterest raised $225 million more from investors in 2013. Pinterest will invest some of this capital into their core, […]
By: Kaity Dunn, Account Associate I was thinking about the recent blog post I wrote (link to post) which listed my resolutions for 2014, and it dawned on me that the post is incomplete. It’s just a list of goals, which is a good starting point, but there are a few more steps involved in […]
