14 Jan

A Mistake I Made in My New Year’s Resolutions

By: Kaity Dunn, Account Associate

I was thinking about the recent blog post I wrote (link to post) which listed my resolutions for 2014, and it dawned on me that the post is incomplete. It’s just a list of goals, which is a good starting point, but there are a few more steps involved in goal-setting. We use a variation of the SMART mnemonic when creating marketing plans at RMC, so it stands to reason these criteria should be used for personal goal-setting as well.

For my resolutions, I’ll implement the SMARTER facets, which are:

S – Specifc

M – Measurable

A – Attainable

R – Relevant

T – Time bound

E – Evaluate

R – Reevaluate

It will probably take some time to plan out how I will measure and schedule my goals. I plan on doing a three-month evaluation in March, so I’ll check in again around that time.



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