By Lynn Corbitt, Account Executive Whether you’re an Instagram expert or just getting started, it’s no secret that the app can be a great place for businesses to connect with their audience and thrive. When you use Instagram for marketing, though, it’s a little different than using it for fun on your personal account. […]
By Elyn Buscani, Account Manager In February, our entire agency did something rarely found these days: we spent most of a day in-person, working on long-term strategic planning. (To illustrate the difficulty in focusing on the long-term, a spike in COVID-19 positivity rates pushed this event a month later than intended.) If you’ve also been […]
By Erika Turan, APR, Senior Account Executive We help many healthcare clients tell compelling, engaging, and important patient stories. In my decades of doing this work, I’ve never grown tired of it. I started at the University of Nebraska Medical Center in the mid-1990s, interviewing physicians about vitamin E research and anesthesiology protocols and […]
By Libby Esterle, Senior Account Executive Back in the day, newsboys relied on the simple and effective phrase “Extra! Extra! Read all about it!” to sell papers, in particular, “extra” editions that ran apart from the usual publishing schedule. Running in the streets wearing cute newsboy caps probably helped as well. However, given that […]
By Matt Fickenworth, Account Associate
Is it just us, or is the digital world transforming every week? The constant evolution of social media, AI, and VR are just a few of the pivotal pieces in the story of change over the last few months. And one of the most confusing, challenging topics to grasp? The metaverse.
By Victoria Knepp, Consultant
Tell me you’re in marketing, without telling me you’re in marketing…
Me on the phone with my mom: Well, if you’re scrolling and you stop your scroll to look at something for even a few seconds, that tells the Instagram algorithm you’re interested in that. So, you’ll get more content like that in the future.
My mom: …
By Matt Fickenworth, Account Associate
Haley and Hanna Cavinder are twin basketball stars at Fresno State University. And their agent says they’re on the cusp of securing $1 million in endorsements by July. With the passing of the NIL policy, a new crop of influencers is on the horizon for marketers.
By Lynn Corbitt, Account Executive
When you work with a marketer, chances are at some point they’ll use the acronym GOST. (And no, that’s not a misspelling of “ghost!) If they don’t use the acronym, then they’re likely just skipping that part and going straight to the four words themselves: goals, objectives, strategies and tactics. A great plan is more likely to deliver great results, which is what happened for one of our clients, Mercy Health.
By Matt Fickenworth, Account Associate
Is it a scam? Still up in the air. Is it cool? Still up in the air. Is it one of the latest tech frenzies to sweep the globe? Not up in the air. While NFTs may be extremely confusing, which we’ll get to in a bit, there’s no doubt about the popularity and rise in interest: the statistics are in, and they’re mind-blowing. In Q3 of 2021 alone, the trading volume of NFTs amounted to nearly $11 billion. How? And why?? Let’s take a deeper look.
By Erika Turan, APR, Senior Account Executive
It’s been 32 years since the Cincinnati Bengals last played in the Super Bowl. Most of the players on this year’s team weren’t even alive the last time that happened. Cincinnati and its neighboring communities have long loved the Bengals, even when they lost. And lost. And lost some more. And occasionally got arrested.
