By: Kasi Detmer, Account Associate “Do you eat it or does it eat you?” “Hey @McDonalds is that Gary Busey?” “Happy Meal Mascot Arrested After Eating Three Children.” McDonald’s newest mascot has been met with somewhat negative, if not hilarious, responses. “Happy” is a wide-smiling promoter of “balanced and wholesome eating.” However, the giant set […]
By: Kasi Detmer, Account Associate As Cincinnati marketing professionals, we like to stay informed of new studies relating to our field. A new study by 140 Proof and digital think tank IPG Media is now offering new insight into the way that social media users interact with brands on these platforms. The main takeaway of […]
By Libby Esterle, Senior Account Executive For the past few months, some of us at Rasor Marketing Communications have found ourselves knee-deep in drafting and editing several hundred bios for one of our clients. Naturally, over time, we have come to develop a pretty efficient and thorough process for developing consistent, yet personal bios that […]
By: Kaity Dunn, Account Associate YouTube has implemented more advertising over the years, and usually when an ad interrupts my video viewing, I’m impatient and a bit resentful of the interruption. But today, I credit the first exception to my disdain of video advertising to toothbrush manufacturer Oral B. In Oral B’s Father’s Day commercial, […]
By Erika Turan, APR Senior Account Executive Ah, SeaWorld: America’s aquarium answer to Disney World. With locations in Florida, California and Texas, SeaWorld hosts millions of visitors annually who swarm to the parks to enjoy roller coasters, feeding rays and dolphins, and getting very close – and sometimes very wet – at their premier attractions: the […]
By: Jimmy Caccamo, Account Associate Working at a Cincinnati based marketing firm, I need to constantly monitor different social media channels. The social media scene grows every day. There are new apps and social networks appearing overnight and the days of being solely on Facebook have long since passed. Do these networks have a chance […]
By: Erika Turan, APR, Senior Account Executive On a recent family trip to Walt Disney World’s EPCOT, my 6 year old was giddy to find that some nice folks were handing out free packs of Go Go Squeez applesauce (no, that’s not a typo. For reasons unknown, there’s no “e” on the end of “Squeez”). […]
By: Kasi Kinnett, Account Associate I should always repeat the mantra “there’s an app for that,” whenever I run into anything that is difficult in my life. Grocery shopping is the bane of my existence. If I could cross one thing off of my chore list it would be grocery shopping over cleaning the toilet […]
By: Kasi Kinnett, Account Associate Apple’s Chief of Acquisitions, Adrian Perica, has been traveling the world looking for new technologies, and everyone is trying to guess at what Apple’s next big expansion project will be. Many sites such as Mac Rumors are dedicated to predicting Apple’s next move. Other outlets such as the San Francisco […]
By: Erika Turan, APR, Senior Account Executive Summer is coming, and with it the promise of road trips and plane trips of all shapes and sizes. We travel a few times a year as a family (husband, wife, and two young kids), and have found a few apps over the years that have proven themselves […]
