Tag Archives: Writing skills

8 Dec

Am I a Little Possessive? Absolutely! But Only When Necessary…

By Libby Esterle, Senior Account Executive Ahh…the holidays. Time for evergreen wreaths and trees, shopping, friends and family gatherings and,  for most of us, anyway, giving and receiving the annual holiday greeting cards. After all, holiday cards are a relatively easy and inexpensive way to reconnect with people both near and far, see how big […]

30 Jul

Don’t You Take That Tone With Me! 4 Ways to Capture Tone and Voice in Writing

By: Erika Turan, APR, Senior Account Executive My job at a Cincinnati marketing communications agency is a little like being an actress. At least, this is what I tell myself when I’ve got writer’s block and a deadline. To write successfully means that my colleagues and I often need to assume the voice of our […]