By: Kaity Dunn, Account Associate I lead a volunteer team for a community group at my church, and recently we met to do a SWOT analysis of the group in preparation for 2014. This was interesting for me, because we do this often in the public relations world for our clients in Cincinnati. SWOT stands […]
By Erika Turan, Senior Account Executive Have you heard about “50 Shades of Grey?” Of course you have. The salacious novel burst onto best seller lists in 2012 and has since spun off everything from sexy hotel packages to a controversially-cast movie currently in development. But are you ready for the official “50 Shades” wine? […]
By Mimi Rasor, APR President Selecting a marketing firm for a long-term relationship can be tricky. It isn’t just about making sure they have strong project managers, writers and experience among their ranks. It’s really about entrusting a third party to understand your brand and communicate it as passionately as you would. If you’ve ever […]
By Erika Turan, APR Senior Account Executive Having a few case studies at the ready can come in mighty handy these days. A case study provides a summary, analysis and results from a marketing or public relations campaign. They can be used to: illustrate to your leadership team what you’ve found to be effective (or […]
By Kaity Dunn Account Associate I send and receive emails all day. It’s part of the nature of my job as an account associate at this Cincinnati public relations agency. Sometimes when I’m getting swept up in checking things off my list, my emails become more formal, and less “Kaity” when I’m sending messages to […]
By Jimmy Caccamo Intern I recently read an article that was accompanied by a video displaying some of the most adventurous wedding proposals I had ever seen. At first I viewed these clips for my own personal enjoyment, but then the marketer in me began to take over. I began replacing the people being proposed […]
By Libby Esterle Senior Account Executive I hate being lost. I hate when things go missing. I hated how the creators of “Lost” punished us viewers with the series finale. Unfortunately for me, this is actually the second time I’ve written this blog (sort of) as my first version went missing. Given that, I’m going […]
By Becky Fickenworth, APR Counselor and Project Manager I’m not what you’d consider an early adopter. You won’t find me camping out in line for the latest iPhone, saving my money to buy the latest fashion trend and I don’t think twice about buying used books or used cars. Not because I’m “afraid” of the […]
By Haley Taylor Project Manager I work with a brilliant group of writers and marketers at a small Cincinnati marketing agency. I am constantly searching for clever ways to communicate the work I do – the financials, metrics and project management side of the business. Upon examining the accumulated fortunes from packing two lunches five […]
By Libby Esterle Senior Account Executive The other night my husband finally got around to greasing several of our squeaky doors and I happened to notice that he was using white lithium grease vs. the kind that can stain doorframes and carpeting. And I just remember thinking “Well, that makes sense. Also, it’s about time.” […]
