By Victoria Knepp, Account Associate As a graduate with degrees in public relations and advertising, I like to think I am a master of knowing the difference between the two, but also knowing they are hopelessly intertwined. Any brand loves a good opportunity for publicity and positive association, but advertisers have an easy and lucrative […]
By Victoria Knepp, Account Associate When scrolling through your Facebook newsfeed you’re probably liking, commenting, posting and interacting with your friends…unless you’re stalking, in which case I promise I won’t judge. But if you pay close attention, not to the person you’re Facebook stalking, but to the person with whom you’re interacting, chances are you’ve […]
Every February, millions of Americans settle themselves into their couches, consume copious amounts of food, and tune in to watch one of the most popular televised events: the Super Bowl. This annual phenomenon is the largest game in professional football, but if you’re anything like me, you only tune in to watch the ads. Although […]
By: Kasi Detmer, Account Associate As Cincinnati marketing professionals, we like to stay informed of new studies relating to our field. A new study by 140 Proof and digital think tank IPG Media is now offering new insight into the way that social media users interact with brands on these platforms. The main takeaway of […]
By: Erika Turan, Senior Account Executive My fascination with Pizza Hut runs long and deep. It started when I was a kid, and Friday night family outings were elevated to another level when we went to Pizza Hut, had a Supreme Pan Pizza, a pitcher of Diet Pepsi and permission to insert as many quarters […]
Hot Dogs in Your Pizza Crust, Anyone? My fascination with Pizza Hut runs long and deep. It started when I was a kid, and Friday night family outings were elevated to another level when we went to Pizza Hut, had a Supreme Pan Pizza, a pitcher of Diet Pepsi and permission to insert as many […]
By Erika Turan, APR, Senior Account Executive I went to the New Kids on the Block concert a few weeks ago, I confess, somewhat sheepishly. And you know what? It was a blast. Like ‘em or not, Joey, Donnie, Jordan, Jonathan and Danny can sing and dance pretty darn well. There were pyrotechnics, the stage […]
By Erika Turan, APR Senior Account Executive When did “sex sells” become the mantra for advertising? I can’t prove it, but I think I can make a convincing argument that there are some Egyptian hieroglyphics out there of a voluptuous young woman who wants to sell cat embalming for your personal tomb. Whenever it started, […]
By Erika Turan, APR Senior Account Executive By my estimation, talented actors have a few options in how to manage their careers: 1. Continue acting, but branch out into sort-of related industries like directing, producing or writing (see: Shirley McClane, Tom Hanks, Julie Andrews). 2. Focus solely on acting, and do it really well (Meryl […]
By Erika Turan, APR Senior Account Executive In a previous life, I worked for one of the biggest companies in Cincinnati, with about 12,000 employees. I volunteered to head the public relations & marketing department’s internship program, and for several years, dozens of interns rotated through our ranks. I learned a lot about managing interns […]
